Stretch Jeans That Fit Forever

Stretch jeans appeal to different people for different reasons.  Nowadays, it’s hard to come across a jean that doesn’t have stretch.  Your mom may like a stretch waist band because her waist size varies depending on which “lifestyle” she’s choosing that week and she’d rather die than use one of these, while your little sister seeks out stretch jeans to hug her hips and form fit for that guy in her physics class. 

But what is it about certain stretch jeans that cause the household washer and dryer to be visited again and again (less for cleaning purposes as for their ability to shrink denim back down to its original form)?  Ah yes, not long after the introduction of stretch jeans in the eighties, women everywhere discovered the denim cultural phenomenon now not-so-lovingly referred to as butt sag.  Luckily for everyone who has lived through a scenario like this, butt sag is nothing that a mid-day trip to the local coin-op can’t remedy. 

Today, in part thanks to denim innovators, ahem ahem, not unlike ourselves, women worry less about sagging and resort less to doing morning yoga sessions in jeans in order to get them to fit their figure.  In fact, our built-in stretch fit factor calculates how much flexibility is going to be needed to get our denim pattern to fit your body just right.  Our special 2% two-way stretch denim keeps its shape and integrity, while maintaining a great feel. 

No doubt, there are many more elastic innovations to come in stretch jeans, and indi will be here to make each new stretch fabric fit your figure for good.

posted by: Amy D on February 20, 2009 at 7:24 pm
filed under: Misc Musings | comments (2)
TAGS: stretch jeans

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On 03-20-2009, .(JavaScript must be enabled to view this email address) said

What is the best way to care for stretch jeans?  I wash them in cold water and hang to dry, but they still seem to shrink up a little.  They stretch back out by the end of a day of wearing them, but are tight at first.  Can’t they just stay the way they were when I bought them?  Will they shrink if I dry them?

On 04-14-2009, .(JavaScript must be enabled to view this email address) said

Hey Natalie,

Thanks for your comment!  We’ve responded with another blog post here.