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The Denim Blog by indiDenim
When it comes to shopping for jeans, Kimber Gollaher has a problem many people relate to. She calls this problem a love-hate relationship.“I love wearing a pair of jeans everyday but I hated shopping for them because it was always so time consuming and depressing only to end up with nothing or just something.” Unfortunately, there’s no such thing as the thrill of the hunt when it comes to shopping for jeans. Lucky for Kimber, she discovered INDI. While other denim brands are catching on and introducing sizes exclusively for tall and petite, there are still some things that you just can’t solve when nailing the right jean fit. For instance, Kimber explains, “did I mention I’m tall? (she’s 5’10) and yes you can find some jeans for tall people but they often aren’t cut with a woman’s curves in mind.” We couldn’t agree more—here at INDI, our system is designed to make your jeans according to your overall body measurement, not just certain factors such as height. Furthermore, we try to make the process of building your own pair accessible. Kimber notes that before she discovered INDI, she “owned the same couple pairs of jeans for years until out of desperation, the hunt would begin again. Now I can just hop online and access my design, pick a color, style and get exactly what will look great on me.”

Kimber is seen wearing her SOMA straight leg INDI jeans in both pictures

When it comes to style icons, Kimber favors the petite actress, Rachel Bilson; “she always looks great no matter if the paparazzi catch her on a run for coffee or just hanging around in NY. She pairs classic items in unexpected ways that work and I am in awe of her talent!”  Kimber clearly understands the value of a great fit, when we asked her what is the best style advice she’s ever received, she replied simply “if it doesn’t fit right, get it tailored!” But we say, if they’re jeans, than you can just come to INDI and get a custom fit.

posted by: Eunice Tanos on August 4, 2011 at 9:42 am
filed under:INDi Success Story
TAGS: custom jeans, straight leg jeans, customer spotlight

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blogger Inspirafashion in INDI

Style blogger Kathleen of Inpirafashion is one of those girls that effortlessly mixes clothes and comes up with a style all her own. Whether going to class or just hanging out in Berkeley, she’s got a quirky , bohemian style that we love here at INDI. Kathleen was nice enough to answer our questions about some of her inspirations:

1. How would you describe your style?
Bohemian romantic flare tossed with minimalism and a whole lotta love for boots.  I wear what I feel comfortable and most importantly confident in.

2. Custom denim is a big investment. Any tips for how to wear jeans multiple ways?
Accessorize!  Wearing unique and fun accessories like bright bracelets or chunky heels can really make jeans stand out.  Also, you can either wear jeans to work on Casual Fridays by tucking in a classy blouse or downplay them for weekends by pairing them with loose crop tops and ankle boots.

3. San Francisco Bay Area weather is notoriously unpredictable, what items do you think are must-haves to live here?
Cardigans will be your best friend here in the Bay Area.  They’re great for layering which you can pack on or peel off easily.  Any type of boot is a definite must-have.  They help with comfort if you trek up steep SF hills and also act as a bonus if it starts to rain.

4. What blogs do you use for style inspiration?
I currently love Sincerely Jules, heart + bleecker, Gary Pepper Vintage, and DonatilaRose.  I love how they wear standout pieces which are gorgeous alone, but are still able to create beautiful outfits with them all together.

Check out Kathleen’s Inspiration & Personal Style Blog Inspirafashion, on Twitter and Facebook.

posted by: Bonnie Coombs on July 27, 2011 at 9:08 am
filed under:blogger in INDi
TAGS: bloggers, boot cut jeans

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Summer is the perfect time of year for a road trip! Even if you just slip away for a weekend, there’s nothing like cruising down the highway with your best friends blasting music. This carefree feeling was the inspiration behind out summer photo shoot with San Francisco fashion blogger and all around cool girl, Jennie Lodge from Going West. So with photographer Lydia Hudgens, a friend’s vintage car and some great pairs of INDI jeans (Jennie is wearing our bootcut in rinse wash) we headed out to Crissy Field. Crissy Field is in the Presido neighborhood of San Francisco and is one of the great parks located on the bay in our hometown. From the park you can see the city, Alcatraz and the Golden Gate Bridge so it’s the perfect destination for taking it easy on the weekend.

indi going west road trip in jeans
Photos by Lydia Hudgens

Since jeans are the most versatile things in your closet, they’re perfect for whatever your road trip brings. Jennie has a knack for combining prints and textures, so it makes sense that she styled her INDI jeans with a denim-on-denim look, wearing a chambray shirt layered over a floral top. We had a lot of fun with Jennie and Lydia on our mini-road trip, where will you go this weekend?

posted by: Bonnie Coombs on July 26, 2011 at 11:21 am
filed under:blogger in INDiHappenings at INDi
TAGS: bootcut jeans, bloggers

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It seems like we can’t go anywhere without seeing 70’s style denim looks! Not that we’re complaining. In fact, almost every girl in our office has been eyeing a pair of high-waisted wide leg jeans. Best of all, this trend is universally flattering. High rises are great for camouflaging your tummy and a wide leg will balance out a full booty or athletic thighs. Not sure if this trend is for you? We pulled all sorts of style inspiration from Chictopia to get you into the 70’s groove. As with any trend from a bygone era, the key is to mix in something modern and make it your own. We love how these chic ladies interpreted the trend:

some wide leg, flared jeans styles

Ready to rock wide leg 70’s style jeans? If you’re looking to get in on the trend with custom fit wide leg jeans, you can shop our Soma fit here.

posted by: Becca Freeman on July 22, 2011 at 10:10 am
filed under:Trend Alert
TAGS: wide leg jeans, flared jeans

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Denim lovers meet New Yorker Brian Brookshire. We first spotted Brian wearing his INDI jeans when he was featured in the Japanese fashion magazine Gainer (middle image). Brian’s style is perfectly crisp and well pressed.  There’s something about living in a major fashion capital that makes you well-versed in style; Brian knows what works great with jeans and we couldn’t agree more. His favorite jean/clothing combo is a basic pair of jeans with a blazer, vest, and loafers. He says that the best style advice he ever received was quality over quantity, “If you have fewer items that are all great, then you will always look great. If you own a lot of items that are all mediocre, then you will always look mediocre.”  And when it comes to jeans, everyone can agree that quality trumps quantity. Brian’s found a great classic fit straight leg that’s tailor-made for his body. Brian’s thoughts on the best part about having custom jeans? “No more trying on pair after pair that do not fit!” So that’s why if Brian ran INDI for a day he would introduce “INDIChinos! It’s just as hard to find chinos that both fit well and are styled well as it is to find jeans.”

indi customer loves his jeans

Check out what Brian Brookshire is up to at his blog Adventures in Creating a Life of Freedom and Choice, where he writes about personal development, location independence, and reprogramming your thinking for success.

posted by: Eunice Tanos on July 19, 2011 at 10:38 am
filed under:INDi Success Story
TAGS: straight leg jeans, customer spotlight

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Summertime is perfect for weekend plans, a quick trip out of town with perfect weather is the ideal way to recharge for the work week. Since we always have denim on the brain at INDI here are some suggestions on how to wear jeans for some of our favorite weekend trips.

Beach
What’s more perfect than a sunset stroll on the beach? Pair a loose, colorful tank with rolled white jeans and simple sandals or bare feet. You’ll be able to pull off laid back and stylish.
indi at the beach
All images courtesy of Polyvore

Mountains
Some distressed jeans tucked into a pair of good hiking boots go perfectly with a t-shirt and light cardigan. Keep accessories light, and don’t forget water!
indi in the mountains
All images courtesy of Polyvore

State Fair
Light, vintage wash jeans paired with a skinny belt and woven flats are perfect for the fair. Top it all off with a light lacy blouse and you’re ready for a Ferris wheel ride.
indi at the fair
All images courtesy of Polyvore

Museums
Use the weekend to finally see that exhibit you’ve been thinking about for months. Head indoors in a classic pair of rinse bootcut jeans and a structured sleeveless blouse and get your art fix.
indi at the museum
All images courtesy of Polyvore

Those were some of our ideas for adventures in Northern California, but what are some of your weekend plans?

posted by: Bonnie Coombs on July 13, 2011 at 12:23 pm
filed under:Denim 101
TAGS: skinny jeans, distressed denim, bootcut jeans

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pretty shiny sparkly in INDI

Kristina of Pretty Shiny Sparkly is a blogger who has a special knack for creating feminine styles and making trends her own. She tried out a pair of INDI trouser jeans, and you can see how her ability to mix and match pieces is a continuous inspiration to us here at INDI. We were excited to ask her a few questions about her personal style and current inspirations.

1. How would you describe your style?
I would definitely describe my style as a blend between comfortable, casual, and feminine. With a dash of sparkle!

2. Custom denim is a big investment. Any tips for how to wear jeans multiple ways?
If you are going to invest in any one fashion item, let it be a pair of great fitting, well-made jeans. They are definitely the most versatile of items. You can dress them up or down. I will wear mine with a pair of sparkly heels and a glitzy flowing black top for nights out on the town (or happy hour!), and can just as easily pair them with a fitted white tee and some Converse sneakers for running errands. Whenever you’re wearing something that fits you perfectly, you can guarantee you’ll look good. And then you feel good, which is always a plus.

3. You’re a med student, so you’re very busy. Do you have any suggestions for maintaining personal style on a time crunch?
I have some go-to items that I know will work in a bind. Jeans, of course, even though I’m one of those rare animals that wears jeans year-round in a place as hot and humid as Houston, Texas. But accessories can really bring an outfit up from the trenches when you’re in a bind—an “arm party” of bracelets add texture, and a big statement bag can make any outfit look polished and high on style.

4. What blogs do you use for style inspiration?
Atlantic-Pacific, The Glamourai, Karla’s Closet, and WhoWhatWear are my current favorite blogs that are sources of amazing style inspiration. But I have many more on my blogroll, as well!

Check out Kristina’s Fashion & Personal Style Blog Pretty Shiny Sparkly, on Twitter and Facebook.

posted by: Bonnie Coombs on July 11, 2011 at 8:40 am
filed under:blogger in INDiINDi Success Story
TAGS: bloggers, trousers

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For Susie Hill, it’s the little things that she appreciates the most; things like spending time with her daughter, working as a camp counselor and finding a great pair of jeans. “Do what makes you happy,” that’s Susie’s advice on life and we here at indi, are happy to make her list. We know how challenging it is to find a pair of jeans that fit just right. Susie designed herself a pair of wide leg jeans along with our blood:water mission logo embroidery in her back pocket. Not only does Susie look great in jeans, she’s also supporting a good cause—all the more reasons to spread her joy about finding her perfect fitting jean.

susie in her indi jeans

posted by: Eunice Tanos on July 6, 2011 at 10:16 am
filed under:INDi Success Story
TAGS: custom jeans, wide leg jeans

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