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Tuesday, August 23, 2011
On August 1st, Dame Helen Mirren won the LA Fitness Best Body Poll, beating out Elle MacPherson, J-Lo and others. Thats why we were thrilled to see her mention INDI and the great fit our jeans give her in the September issue of InStyle. In the interview Mirren claims her shape is ‘anti-jean’, and then raves about how her INDI jeans ‘fit bloody great’. This woman, with not only an amazing body but also undisputed class and style, is a great example of the uniqueness that we at INDI endeavor to celebrate. Clearly off the rack sizes and styles are not for everyone, and we love to help individuals everywhere find the best possible fit!
posted by: Bonnie Coombs on August 23, 2011 at 9:12 am
filed under:INDi Success Story
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Monday, August 22, 2011
Labor Day is next week, the traditional “end” of all things white. Whether you follow this style mandate or not, we thought it would be helpful to pass along our tips on how to keep you white jeans looking bright:
1. Check the manufacturer’s label and see what they recommend. For INDI white denim, our label reads “Machine wash cold. Gentle cycle with like colors. Only non-chlorine bleach, when needed. Tumble-dry low. Remove promptly.”
2. If you are going to use bleach follow the directions on the bottle for soaking and then immediately put the white jeans in a full wash cycle with regular detergent.
3. If the detergent you are using already contains bleach make sure to again follow the directions on the bottle and also allow the detergent to mix into the water before adding the white jeans. If possible (I know if you live in an apartment with shared washer/dryer this probably won’t work) let them sit for a few hours before running them through a normal wash cycle.
4. Alkali in detergents, high dryer heat settings, and fabric softeners can all cause your white jeans to yellow. To prevent that from occurring simply make sure all detergent is rinsed out, keep the dyer temperature on low, and avoid using fabric softener.
We think fashion rules are made to be broken, so go ahead, follow these four simple steps to keep your white jeans looking bright and wear them well into Fall!
posted by: Bonnie Coombs on August 22, 2011 at 9:33 am
filed under:Denim 101
TAGS:
custom jeans,
white jeans
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Thursday, August 18, 2011
Best friends Charlotte and Caroline stopped by our office to show off their INDI jeans. Charlotte wore her rinse bootcut jeans perfectly paired with wedges while Caroline tucked her dark indigo with subtle sanding skinnys into a pair of booties. While both girls have their own unique takes on personal style, one thing they can agree on is the importance of fit. Custom jeans have enabled them to escape common problems like waist gape and inseam length and just own a perfectly fitting pair of jeans!
Charlotte is wearing her SOMA bootcut and Caroline is wearing her SOMA skinny
When asked about running the show at INDI both girls wanted to be designers, Caroline designing new pairs of jeans and looks and Charlotte adding brightly colored denim to our lineup. Charlotte’s take on style is all about individuality, in her words, “Don’t try and imitate anyone else. Wear the colors, textures, styles and pieces that you love, regardless of what’s current.” We had a lot of fun hanging out with both these stylish ladies, don’t they look great in their custom jeans?
Also, be sure to check out Charlotte’s healthy beauty blog Freckles to Toes!
posted by: Bonnie Coombs on August 18, 2011 at 8:42 am
filed under:INDi Success Story
TAGS:
skinny jeans,
bootcut jeans
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Tuesday, August 16, 2011
Denim jeans originated in our hometown of San Francisco, but now they’re worn (stylishly!) all over the globe. It’s getting towards late summer, so we wanted to round up some of our favorite international looks for denim inspiration this fall. Whether they hail from the UK, Paris, or Manila these fashionable guys and gals share one thing, a love for denim. Here are few of our favorites:
  
  
All photos are from lookbook.nu. Click the photos for more information.
In a dark or light wash, with or without holes, skinny or wide leg, the diversity of these looks proves that when it comes to denim style, you can wear it all! So this fall, what style jeans will you be wearing?
posted by: Bonnie Coombs on August 16, 2011 at 10:43 am
filed under:Denim inspiration
TAGS:
skinny jeans,
cuffed jeans,
wide leg jeans
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Thursday, August 11, 2011
You know those nights you thought you were staying home only to get a phone call/text message telling you to be ready to go out in a matter of minutes? Here are some suggestions for quick fixes to the last minute how-do-I-make-my-jeans-and-t-shirt-dressy dilemma:
Add a scarf. Nothing adds color and finishes a look better; worn over a plain shirt with some simple jeans this will make an outfit pop.
Ditch the flip flops. Pull on a pair of riding boots for cooler temps or a pair of wedges when the weather is warm. If you can’t decide just opt for a pair of booties! A nice pair of shoes goes a long way to adding to an outfit.
Accessorize! Just like a scarf, some nice statement jewelry makes your simple basics look like a backdrop instead of boring.
So what are your thoughts, do you have any go-to secrets to take your jeans from plain to stylish?
posted by: Bonnie Coombs on August 11, 2011 at 11:24 am
filed under:Denim 101
TAGS:
skinny jeans
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Tuesday, August 9, 2011
This time of year it’s hot outside, not exactly ideal jeans weather (unless they’ve become cut off shorts!) But since the cities in the Pacific Northwest tend to stay a little cooler, if you’re traveling to Seattle, jeans are a must!
Seattle has a lot of stylish guys and girls showing us how to layer just right for the variable weather, here’s a few of our favorite denim looks:
Images from It’s My Darlin, lookbook.nu, and Chictopia
Whether trekking to the top of the Space Needle to enjoy the view, or watching the orcas in Puget Sound denim style in Seattle is all about casual comfort and layers. One go to style is a looser, light wash jean cuffed over some boots or great sneakers, the perfect combination of casual fashion sense. We also love the loose knit tops and big scarves layered for warmth for the evening and the crisp white shirts paired with jeans for the day. Here’s how we would style our INDI jeans, inspired by our fashionable neighbors up north in Seattle:
Images from Polyvore
To start, we would cuff our vintage wash straight leg INDI jeans with fun socks and lace up moccasin booties. On top we chose a loose button up with a big scarf and, of course, a fitted jacket to keep us warm once the sun sets. Suffice to say, it may be too hot in the summertime some places, but if you’re headed to the Pacific Northwest make sure to pack some jeans!
posted by: Bonnie Coombs on August 9, 2011 at 8:12 am
filed under:Misc Musings
TAGS:
skinny jeans,
straight leg jeans
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Thursday, August 4, 2011
Dear Worst Dressed Men of Silicon Valley,
We’ll let the oversized blazers and cowboy shirts slide (we’re talking to you Sacca!), but please PLEASE stop wearing Dad jeans. We know you can afford better, but we’re willing to give them to you for free anyways. If you made this list, you’re officially eligible for one pair or INDI custom jeans. Just promise to stay off worst dressed lists, ok?
Sincerely,
The Concerned Denim Aficionados at INDI
Email becca[at]indicustom[dot]com to redeem this offer and your style credibility
posted by: evan on August 4, 2011 at 3:35 pm
filed under:Misc Musings
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Thursday, August 4, 2011
When it comes to shopping for jeans, Kimber Gollaher has a problem many people relate to. She calls this problem a love-hate relationship.“I love wearing a pair of jeans everyday but I hated shopping for them because it was always so time consuming and depressing only to end up with nothing or just something.” Unfortunately, there’s no such thing as the thrill of the hunt when it comes to shopping for jeans. Lucky for Kimber, she discovered INDI. While other denim brands are catching on and introducing sizes exclusively for tall and petite, there are still some things that you just can’t solve when nailing the right jean fit. For instance, Kimber explains, “did I mention I’m tall? (she’s 5’10) and yes you can find some jeans for tall people but they often aren’t cut with a woman’s curves in mind.” We couldn’t agree more—here at INDI, our system is designed to make your jeans according to your overall body measurement, not just certain factors such as height. Furthermore, we try to make the process of building your own pair accessible. Kimber notes that before she discovered INDI, she “owned the same couple pairs of jeans for years until out of desperation, the hunt would begin again. Now I can just hop online and access my design, pick a color, style and get exactly what will look great on me.”
Kimber is seen wearing her SOMA straight leg INDI jeans in both pictures
When it comes to style icons, Kimber favors the petite actress, Rachel Bilson; “she always looks great no matter if the paparazzi catch her on a run for coffee or just hanging around in NY. She pairs classic items in unexpected ways that work and I am in awe of her talent!” Kimber clearly understands the value of a great fit, when we asked her what is the best style advice she’s ever received, she replied simply “if it doesn’t fit right, get it tailored!” But we say, if they’re jeans, than you can just come to INDI and get a custom fit.
posted by: Eunice Tanos on
filed under:INDi Success Story
TAGS:
custom jeans,
straight leg jeans,
customer spotlight
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--Helen Mirren, Academy Award winning actor. (InStyle Magazine, August 18, 2011.)
--Brian Scalabrine, Power Forward, Chicago Bulls of the NBA.