Indi

Yoke
The v-shaped section at the back of jeans below the waistband is called the yoke or riser. This fabric adds curve to the seat, so the deeper the v-shape the greater the curve. This will vary on INDI jeans depending on your individual measurements.

Belt loops
To wear or not to wear a belt? That is the stylish question.

Back rise
The distance from the crotch to the top of the back waistband is the back rise. This measurement is longer than the front rise because it has a little more to go over, if you know what I mean.

Embroidery
Back pocket embroidery can be used to advertise the jeans brand, as many now have iconic designs. However, use embroidery wisely, a little goes a LONG WAY to making a statement.

Seat Area
This area is the back of the jean including the back pockets; think of it as the “part of the jean you sit on”. Since INDI jeans are custom, this area will vary depending on your personal booty.

Leg Opening
This is the width of the jeans at the hem. At INDI you can choose a leg opening, so whether the skinny leg alarms you or the bootcut is too boring, there’s a leg style for everyone.

Hope this helps simplify everyone’s favorite clothing item. Now that you can define the parts of the jean, design your own!

posted by: Bonnie Coombs on June 23, 2011 at 8:48 am
filed under:Denim 101
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Beth Marcelino is a busy mom. She spends her day taking care of her three small boys in Omaha, Nebraska which leaves Beth with little time to shop. The thought of spending hours at a store, carrying armfuls of the same jean in different sizes into the dressing room not only seems challenging but also a waste of her time. Beth is also tall; she’s 5’10, which means she also has a hard time finding jeans with long enough inseams. This is where indi serves Beth in more ways than one—we combine the convenience of shopping online and eliminate the guesswork of trying to figure out your jean size. Beth mentions, “I love that you have all my measurements on file, new jeans are literally a few clicks away vs. having to spend the time trying on a pair after pair at the mall or taking a chance online/having to mess with returns”. Now with jeans that perfectly fit, Beth is more confident than ever, she loves pairing her indi jeans with a simple understated shirt and a great pair of peep toed pumps.

posted by: Eunice Tanos on June 21, 2011 at 1:45 pm
filed under:Fit JeaniousINDi Success Story
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Waistband
The waistband is the part of your jeans that holds them up. Imagine how awkward life would be without a waistband!  Our INDI women’s jeans all have contoured (curved to your body) waistbands, while our men’s jeans do not. The contoured waistband gives a tighter fit.

Coin pocket
The coin pocket completes the traditional five-pocket jean design; it sits inside the right front pocket. These days they function as a pocket that nothing actually fits in, but somehow a classic pair of jeans doesn’t feel complete without one.

Rivets
Historically these little metal studs were used to reinforce the parts of the jean that received the most stress (remember the original wearers were miners and cowboys). While still placed in high stress areas (like the edges of pockets), today these also function as decoration and a way to differentiate between brands.

Front rise
The front rise is defined as the distance from the crotch to the top of the front waistband. INDI offers rises from super low to high. Lower rises help prevent gaping (the space that appears between your waist and the jean) while higher ones help conceal a curvy tummy.

Whiskering
Whiskering is a hand-detailed treatment in which faded lines are applied to the denim to mimic the subtle creases in the area surrounding the crotch, thighs, and knees in order create a slimming effect on the hips and thighs by drawing the eye downward. You can choose several options for whiskering when designing your INDI jeans, or opt for a completely clean, undistressed, jean.

Sanding
In order to create visual interest by changing the color and texture of jeans, sand paper is carefully applied to them by hand to create wear patterns. Yes, the jeans are literally sanded! INDI offers several sanding choices, from subtle dark indigo to bold vintage distressing.

Inseam
The long seam that runs down the inner leg from the crotch to the hem is called the inseam. This measurement varies depending on the height of the wearer. Since INDI makes jeans custom to you, we can offer any inseam you need, so no more high waters or excessive hemming!

Stay tuned next week as we give you run down on more parts that make up a pair of jeans.

posted by: Bonnie Coombs on June 15, 2011 at 2:47 pm
filed under:Denim 101
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Have dad looking stylish wearing our Dark Vintage with Whiskers wash paired with a simple striped t-shirt, for a chic and casual running errands vibe.

Dad’s ready for work (or casual Friday) in indi’s Rinse with Subtle Sanding wash and clean cut button up shirt.

With indi’s Rinse wash jeans and a fitted blazer, dad is ready for a night out (now hopefully the babysitter will be on time!)

All shirt images courtesy of Polyvore.

So for Father’s Day 2011, give dad the gift of custom jeans, shop indi gift cards here.

posted by: Bonnie Coombs on June 13, 2011 at 12:26 pm
filed under:Denim 101
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White jeans are the perfect thing to wear for a housewarming party or a BBQ on the deck. And just like a pair of blue jeans, finding the perfect pair of white jeans can be challenging. I am constantly on the hunt for nice bright white jeans without any contrast stitching that are slim but not overly skinny. To show you how to wear your white jeans, we’ve checked out these four bloggers who give us the perfect summer outfit inspiration.

White jeans or white clothing in general, imparts a kind of natural luminosity that’s opposite to the dark and gloomy grunge look. Carolina Herrera once said “a woman always looks well in white,” and we couldn’t agree more—just look at these bloggers. White jeans are the ideal base for vibrant tops, jackets, shoes and accessories. There are so many ways to incorporate these vibrant shades into your look, whether it’s by a simple bright red bag or by layering pieces. The nautical inspired look (anything with stripes) is an obvious pairing for white jeans. The look is perfect for a day of errands or weekend beach trips. We’ve created a Polyvore set just to show you the kind of pairings that would go well with white jeans. Just make sure that when you are deciding on a pair of white jeans, pick one that has stretch. White jeans with stretch will make your legs look leaner and longer. Also, avoid busy features like elaborate embroidery, contrast stitching or pocket flaps; the beauty of white jeans lies in its simplicity and crisp color.

So why exactly are we telling you this? Well after months of development, we will be launching our premium white denim just in time for summer!

White Jeans: a spring/ summer essential by eunice@indi 

So be on the lookout for our brand new white jeans launching on Saturday. If you want to be kept in the loop on happenings at indi you can subscribe to our email list.

 

posted by: Eunice Tanos on June 9, 2011 at 2:01 pm
filed under:Trend Alert
TAGS: white jeans, custom jeans

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All street style images are courtesy of Chictopia. Speaking of Chictopia, check out our brand new profile page to learn how to get an exclusive Chictopia reward!

Still need some more styling inspiration for cuffed jeans? Check out our look below, with stripes, wedges and a whimsical straw hat - you can’t get much more summery than this:

All product images courtesy of Polyvore.com.

If you’re looking to rock some custom cuffed jeans, you can shop skinny or straight styles with indi. So, which style did you like best? And how will you cuff your jeans this summer?

posted by: Bonnie Coombs on June 1, 2011 at 8:33 am
filed under:Trend Alert
TAGS: custom jeans, cuffed jeans

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In fact, Julia told us that she likes her new jeans so much, that if she were in charge of INDI, she’d pick out one of everything. To Julia, INDIviduality means “having an opinion and expressing it.” We at INDI couldn’t agree more - follow your own unique style!

Julia, you look great in your skinny jeans. It just goes to show that custom jeans are the best way to shop!

posted by: Bonnie Coombs on May 23, 2011 at 9:53 am
filed under:INDi Success Story
TAGS: custom jeans, straight leg jeans, customer spotlight

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We want to put you in the best fitting jeans you’ve ever worn! Since our jeans are made exactly to your measurements, they’re going to fit perfectly, no matter what size or shape you are.

Our indi Fashion Experts (you might call them “Jeaniuses”) are on the prowl for a fashion victim to makeover. If you or someone you know is wearing terrible jeans, contact us for a chance to win the perfect pair of custom jeans from indi. Better yet, if you’re in the Bay Area we’ll throw in a whole makeover (hair, makeup, and great jeans - now that’s an offer you can’t refuse!).

Send us an email at becca [at] indicustom [dot] com with “indiDenim Makeover” as the subject line and include the following information for the makeover candidate:

- Name
- Email Address (so we can reach you)
- Denim Disaster Story
- Before photo

We’re on a mission to make the world a better place by getting rid of ill-fitting jeans.

posted by: Becca Freeman on May 11, 2011 at 3:36 pm
filed under:Happenings at INDi
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