Knowing the measurement for your natural waist is important when it comes to shopping for all sorts of bottoms. At indiDenim we use your natural waist measurement to create your own pair of custom jeans, so getting this number correct is very important! Enjoy!
Transcript:
Bonnie: Hello, today we’re going to be talking about the natural waist. This is a measurement you hear a lot when you’re shopping for bottoms like pants or skirts. The natural waist is the smallest part of your body and it can be found by looking in the mirror and leaning; where your body creases that is your natural waist.
To measure it all you need is a soft tape measure. You start with zero at the center of your body, and wrap around. Where the tape measure overlaps will be your natural waist. At indiDenim we make this measurement easier by just measuring from your bellybutton and around. And that will be the measurement that you put in on our jean builder online.
For more style tips go to indiDenim.com or email us at service @ indicustom.com.
posted by: Bonnie Coombs on October 26, 2010 at 10:10 am
filed under:Denim 101
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Here’s a fact: it’s not very often that Bay Area sports teams make it all the way to the playoffs each year. We are not spoiled like the rest of the cities out there so when something big happens, you better believe that we show our full support. This season, the San Francisco Giants secured a spot in the playoffs.You can rest assured (if it weren’t for the sky rocket ticket prices) that there isn’t any other place I’d rather be than watch them play at AT&T park.
This notion however got me thinking…if I were to go see the Giants play in person, what would I wear? Of course, jeans would be my personal go to ticket item. Nothing could be better than wearing some comfortable jeans for those moments you have to stand up and sit down repeatedly to see Cody Ross hit that home run or Tim Lincecum strike others out. Besides, it would be a little ridiculous to wear a dress or a skirt to a baseball game anyway. However, it’s just as important (at least for me anyway) to still balance my blaring orange attire and baseball cap with a cute combination of accessories and good taste. To give you a better idea, I made my own outfit Polyvore set that you can check out to inspire you to be sporty chic too here :
Sporting an overwhelming amount of orange and black (for the Giants and Halloween of course), the accent piece here is my asymmetrical leather jacket. Casual enough for a game with some fashionista flare, the jacket balances the casual nature of my comfortable black bootcut jeans and converses. The key here is to wear what you would normally wear to a game, but keep your apparel well-fitted (no frumpy jeans, ladies) and pick one classier accent piece to set the outfit off.
So to all you Bay Area sports fans out there, just like us at indiDenim, we’d like to say Goooo Giants! And good fashion choices…
posted by: Eunice Tanos on October 20, 2010 at 5:55 pm
filed under:Misc Musings
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For years petites have had to take their ready-to-wear clothes to the tailor. Problems with petite jeans usually consist of too long an inseam or too much gaping at the waist. Since many mainstream designers didn’t focus on their petite jeans, the stress of finding appropriate jeans for petites was extreme. There are now many more options in the market and petite jeans are thankfully not as rare as they once were.
Petites should keep a few basic fit concepts in mind to keep them from looking stumpy or childlike. Petite jean styles should not be too baggy (avoid extreme flares or wide leg jeans), which can make you look like you’re swimming in fabric. Instead choose trouser, straight-leg or even skinny petite jeans with the correct inseam (most petites have around a 29” inseam, unlike the standard 33-35” inseams found in most stores in similar sizes). All of these styles look great with heels, another way to elongate the figure and look taller.
Petite jean styles should not include anything that is cuffed, cropped or flood (a high-rise ankle look) because it makes the leg appear shorter and ill-proportioned. Capri petite jeans also have this affect on the petite’s legs. On the other hand, petite jeans should not bunch around the ankles either, which makes the legs look too short. The perfect length for petite jeans are when they just touch the top of your shoes, making you look taller and well-proportioned.
Now, with all the different styles and washes, it’s easier than ever to find a flattering petite jean in a style you like. There may still be some tailoring or customizing to get the perfect fit, but by remembering what works best, petite jean shopping should become less of a dilemma.
posted by: evan on October 14, 2010 at 2:11 pm
filed under:Fit JeaniousDenim 101
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Calling all pear-shaped women: designing your own custom jeans just got easier. We know how difficult it is for all women to find the perfect jeans for you body type, so we decided to make videos filled with style tips for designing custom jeans based on body type.
Even if you’re just looking for tips on how to flatter your figure, our body shape videos will help you accentuate your best features while balancing out your problem areas. First video: How to design jeans for a Pear Shape, including the fabric, rise, finishing treatments and more that are perfect for your body type. Enjoy!
Not a Pear shape? No worries! We’ve got plenty more videos coming your way. If you have a video in mind, email us at service @ indicustom.com.
posted by: evan on October 12, 2010 at 10:20 am
filed under:Denim 101
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pear shape,
how to
In fashion circles there has long been a fierce debate over the origin of jeans. After all, since jeans are popular almost everywhere in the world, who wouldn’t want to claim them?!?! However, the dispute over the two commonly accepted homeland possibilities for jeans - Nimes, France, “de-Nime” became denim, or Genoa, Italy from the French name “genes” - is heating up. Currently, husband and wife fashion designers, Francois and Marithe Girbaud, are partnering with the Parisian-based Canesso gallery to try and answer this age old denim question. On display at the Canesso gallery is a recently discovered painter from Northern Italy, one who depicts the everyday lives of 17th century peasants as they go about their chores, but dressed in denim! This new painter has been dubbed the ‘Master of Blue Jeans’.
Take a look at the woman’s skirt on the left and the boy’s jacket on the right, according to researchers these are denim
Courtesy of France24
This is the earliest visual record of a jeans-like fabric. Up until then written accounts, like those of a 17th century English tailor, were the only evidence of the existence of a denim-like fabric from Genoa. But the discovery of these paintings seems to prove, once and for all, that the Italian fabric predated the French. While there will continue to be arguments among scholars over the true source of denim, us jeans-wearers can just be content that this comfy, durable material came into existence at all!
We know the beginning of the week can be a drag, but here’s a little good news to perk up your day: indiDenim is developing brand new washes available this Fall!
While we offer a wide variety of finishing treatments, we’ve really upped our game this season, developing several signature washes in a range of tones that we know you’ll love. After months and months of development (and a little more to go) we’re proud to introduce our new premium washes that will perfectly compliment your Fall wardrobe. And with more distressing and fading then ever before, you’ll also be sure to be at the front of the style line in our new washes.
A key difference that you’ll see is that we’ve married our fabrics with the finishing treatment themselves, bringing out the integrity of our fabrics with select washing techniques. We’re still choosing the cream of the crop for you, so get excited. Trust us, you’re going to love them. Now it’s your turn to take a look. Enjoy!
A late prototype of a new medium wash.
A close-up of that sassy whiskering.
A view from the inside of this fabulous jean.
posted by: evan on October 4, 2010 at 3:37 pm
filed under:Happenings at INDi
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It’s safe to say that photo courtesy of Cone Denim
Ring spinning is the traditional way to produce yarns for weaving. But by the 1960’s, new spinning methods were developed to manufacture yarns more quickly and cheaply. Denim experts typically turn their noses up at these new “open end” spun yarns which have neither the quality nor aesthetic properties they crave.
Specifically, ring spun yarns are both softer and stronger than open end spun yarns. Yes, just like fancy cheese, denim can be both soft and strong. Additionally, ring spun yarns have a much desired uneven thickness. When woven into denim, this uneven thickness produces fabrics with delectable variations in texture recalling vintage denims.
Unlike its higher quality counterpart, open end spun yarn is rough, resulting in a denim with a fuzzy/hairy look. So, next time you’re starving for a new pair of jeans, may we recommend a tasteful ring spun denim?
posted by: danielle on September 30, 2010 at 10:15 am
filed under:Denim 101
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ring spun denim
Spotted at NY Fashion week…the return of the relaxed trouser jean! For anyone who is sick of wearing skinny jeans every day (don’t get me wrong I love my skinny jeans, but change is usually good when it comes to your wardrobe) or just want to try new things the trouser jean is back. Trouser jeans are fitted at the hips and then loosely fitted through the thigh, then flaring slightly from the knee to the ankle. This makes trouser jeans a flattering staples in many women’s closets.
Photos courtesy of style.com (L to R, Derek Lam Spring 2011, Badgley Mischka Spring 2011, Elie Tahari Spring 2011, Z Spoke by Zac Posen Spring 2011)
The trouser jean can be just as versatile as the skinny jean, if not more so. In a dark or medium wash the trouser jean can be paired with peep-toe heels and a tucked in tee for an instant airy fall look. Trouser jeans are even work appropriate with the right combination of pumps and a tailored blazer or blouse. Check out our wiki on how to wear denim to work for some more ideas. Trouser jeans are a classic fitting look that works with most body types because, similar to bootcut jeans, they add balance to curves.
Even if you are not someone who follows whatever is trendy, trouser jeans are classics, so take this opportunity (you’ll have more options because they are currently “on trend”) to pick up a pair and try out a new silhouette!
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