Indi

Now, by no means do we use these terms as a way to insult or ridicule people who continue to wear problematic denim. We at indi, simply use them to correct and address these problems because in our opinion, the only way you can really solve your own denim fashion faux pas is by designing a jean that is specifically made to fit your body AKA indiDenim.

As for me, my favorite denim behavior is much less of naming denim fashion faux pas and more of a habit that I catch myself doing every so often. It is when a lady wearing jeans walks by and almost immediately, I turn around and look at her butt.

It may seem like I’m checking out her assets but really what I’m checking out is her jean back pocket. There must be some sort of weird psychology to why I do this (so does every girl I know) but I think it has something to do with the old saying that your eyes are the windows to your soul. The back pockets can be interpreted the same way as they are the window to your jeans since they happen to reveal a lot about the jeans themselves.

Back pockets were originally used strictly for functional purposes only but after the boom of premium denim labels, they are meant to be a strategic marketing tool that expresses the brand’s image with illustrations, bright colors, embroidery, lace, rhinestones, etc. During the 1960s and 1970s, consumers began exploring denim personalization and manufacturers started experimenting with back pocket customization.

It all came together with the birth of premium denim in the 2000s. While the back pocket became a way for denim designers to brand their jeans and give them a distinct style, we at indi, saw it as another tool to further customize your own jeans. We let you decide the back pocket shape and embellishment so you can give your jeans your own spin and distinct style. So give it up for your back pockets, they’ve got quite the history.

posted by: Eunice Tanos on April 19, 2010 at 2:16 pm
filed under:Denim 101
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So here’s the exciting news: indiDenim is expanding its selection!

But first, of course, we want your input!

If you ever wanted more options for customizing your jeans or wished for other custom apparel products, then this is an amazing opportunity for you to make a real impact on the future of indiDenim. We’re proud to let our customers have a voice in designing and choosing their own apparel, and this survey is our way of bringing it to the next level. By answering only five short questions, you can play a critical role in our future offerings.

There have already been some great requests like including raw and white denim, but we want even more! Whether you vote for the options we have proposed or suggest some of your own, take the indiDenim Product Survey today!

posted by: evan on April 8, 2010 at 10:55 am
filed under:Happenings at INDi
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Translation:  She went ALL OUT!

You can snag these winning custom jeans or customize them to fit your style simply by clicking the image below.

Or, better yet, enter Design, Share, Wear for April! Simply start designing your custom jeans and when you get to rise you’ll see a pop-up to enter the contest. Remember people, we’re giving away a free pair of jeans each month. Can’t wait to see what design will win for April…

posted by: evan on April 7, 2010 at 11:45 am
filed under:Happenings at INDi
TAGS: custom jeans, free jeans, indi giveaways

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And the lucky winner is… Suzanne Stallings! Congratulations!

We’ll be following up with a longer post, but we wanted to announce the winner to you all. Suzanne will be wearing her indi design for FREE, thanks to our monthly giveaway Design, Share, Wear.

We had a lot of great entries this year and were happy to see social sharing that ran the gamut: from Facebook to Twitter, and from Blogger to even StumbleUpon we saw that the indi community clearly enjoys using social media (at least when it comes to free jeans!). We’re thrilled to see so many creative entries and the diversity of social sharing in the indi community, proving that anyone can design the perfect pair of custom jeans.

And don’t worry if you didn’t win this month, because we’re giving away of free jeans EVERY month! We’ve already started getting entries for April, so start designing your custom jeans so that you can be the lucky feature here in April!

Stay tuned for our follow up entry and more updates to come. Happy Friday and congratulations again to Suzanne!

posted by: evan on April 2, 2010 at 5:42 pm
filed under:Happenings at INDi
TAGS: free jeans, indi giveaway

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If you thought you’d seen enough denim obsession here on our blog, think again. As a brand new interactive feature of our site, indiDenim is proud to announce the release of our DenimWiki!

The DenimWiki is a wiki-style jean guide for everything relating to denim: from how denim is made, to the history of skinny jeans, and of course how to style your denim. As a valuable resource for denim facts and style advice, we’re very excited to present it to you.

Through our many interactions with our customers and indiDenim enthusiasts, we’ve discovered that you are not just interested in customizing you jeans: you want to learn about jeans and what styles will best complement your body. Time and time again, we’ve heard you ask questions like:

“What fit would work best with my body type?”

“How do I measure myself properly to get a custom fit?”

“How is denim made and what are the different types?”

“If I’m not stick skinny can I really wear skinny jeans?”

These questions, and many more, are answered in our DenimWiki.

As a wiki (think Wikipedia), we also want YOU to contribute! While the DenimWiki provides a vast amount of information all about denim, it is also a space for our community to share their knowledge and elaborate on ours.

And the sharing doesn’t just stop here: you can share ANY page of our wiki on over 200 social networks by using our share buttons, allowing you to provide your friends with helpful articles or to simply invite them to contribute too.

Ready to go Denim crazy (as if you aren’t already)? Get started on our DenimWiki today!

posted by: evan on March 28, 2010 at 11:24 am
filed under:Happenings at INDi
TAGS: custom jeans, style advice

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Free jeans? Yes please! In case you haven’t heard, indiDenim has a new monthly contest called Design, Share, Wear. Each month, we’re giving away a pair of jeans designed by someone from the indi community. Here’s how it works:

  *  Design a pair of jeans that defines your style using the indiDenim Jean Builder.
  * Share your design using our “Share” button with your friends on Facebook, Twitter, or another social network of your choice.
  * Wear your design for FREE if you are the lucky winner!

In addition, we’ll also have a special blog post about you and we’ll show your winning pair of jeans!

We already have entries from this month, so it’s time for you to get on it too. Go to our homepage to check out the contest rules and start designing your custom jeans to enter and win a free pair!

We hope our giveaway encourages our community to create even more innovative designs and share them with their friends. Remember, anyone can enter, so feel free to encourage your friends who have been thinking about trying indiDenim to enter! Then again, you may just want them for yourself…I know I would.

Happy designing!

posted by: evan on March 25, 2010 at 11:56 am
filed under:Happenings at INDi
TAGS: custom jeans, custom denim, free jeans, indi giveaway

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Backed by popular demand (and the need for indi to get with it), we’re proud to announce the release of our skinny jean!

   
            Customize Your Work                       Customize Your Everyday          Customize Your Hot Date (if only)

The skinny jean leg opening, available on the Soma slim fit jean, comes in our four stretch fabrics: Nimes, Dhunga, Genoa and Chieri. Our stretch fabrics give an ultra-contoured, extremely comfortable fit, giving you a super skinny appearance without the pinch.

We know how popular skinny jeans are nowadays, but we also know how hard it is to find the skinny jeans that you want. Just like all of our custom jeans, you can choose your skinny jeans for fabric, finish, back pocket details, leg opening, inseam length, the works!

So whether you’re looking for skinny jeans for the office or the weekend, you know indi’s got you covered. Start designing your skinny jeans now!

posted by: evan on March 23, 2010 at 2:57 pm
filed under:Happenings at INDi
TAGS: skinny jeans, custom jeans

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I enjoy a good Saint Patty’s day celebration- delicious pub grub, shamrock shakes, green beer, and yes, even Lucky Charms!, but the worst part about today is the pinching.

Ever since that fateful day in first grade when I forgot to wear green, I’ve always been sure to mark March 17th on my calendar and to make sure that I’m properly attired. Today, thankfully, here in the office (most) all of us are decked in green, and will remain pinch free.

At indiDenim, we are also safe from pinching today for another reason: because we all wear indi jeans. It’s true that for some people, pinching is a problem 365 days a year- because their jeans do not fit properly. Jeans can be too tight in the waist and loose in the seat, or pinching in the thighs and gaping at the waist. We’ve all fallen victim to denim fit disasters at one time or another. Not that it’s entirely our fault, because really, it can be nearly impossible to find the perfect fit in your typical store.

indiDenim is proud to be not so typical. Personally, ever since my first grade incident I have sworn off the playground pinching episodes, and ever since I’ve discovered indi I’ve sworn off pinching denim as well and I hope you will too.

Avoiding the dreaded denim pinch can be tricky, but it helps if you know what to look out for. If you like skinny jeans (we sure do- we are introducing one for our SoMa jean VERY soon) make sure you go with stretch denim to avoid the infamous muffin tops and achy legs.  The idea is to hug your curves- not squeeze them!

For you more classic ladies, our Presidio Trouser jean is the perfect way to complement your shape without the pain of too tight pants. They are shapely at the top, with clean lines through the leg- a great look minus pinch or frump (which can be almost as bad!).

For me, the best part of today is the celebration of the color green (okay well, maybe EXCEPT for those shamrock shakes). Now, we don’t make green jeans at indi, but a novelty pair is interesting to imagine, and hey- they might be popular. Not only is green the new black (because as we all know being eco-conscious is both trendy and important), but it’s bright, spring-y, and fun.

Although, now that I’m *really* looking at my Photoshop experiment, I think we better stick to classic jean colors for now, and leave most of the green to those envious of my perfectly tailored indi jeans.

posted by: maddie on March 17, 2010 at 2:26 pm
filed under:Misc Musings
TAGS: custom jeans, jeans for an occasion

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