Event Recap: The indi By Appointment Launch Party!

At 440 Brannan Studio Showroom, a collaborative clothing design and retail space located in the heart of SoMa, indiDenim became the newest retail fashion presence in San Francisco. Launching our newest service indi By Appointment, indi combined its Fit Technology, style advice from indiStylists, and a range of jean samples to create the ultimate fashion experience for consumers to design their own jeans. All 20 fitting appointments were taken that night and bookings in May were quickly filled, kicking indi’s new service off to a great start.

Upon first walking into the studio, indiDenim jeans and raw materials were showcased throughout the space, allowing attendees to see a variety of pocket styles, sizes, and finishing treatments and feel the different fabrics they could use to design their own custom jeans. 440 Brannan also displayed unique apparel from local designers that attendees could buy. Similar to indiDenim’s raw materials display, sewing machines, cutting tables and fabrics used by designers in the same space were visible throughout the room to establish a hip and creative environment.

As a part of 440 Brannan’s “Wear Something Rare” mentality, indiDenim was proud to be the newest addition to this unique SoMa design studio.

An hour into our launch event, indi attracted a lively crowd of trendy young professionals primarily from the fashion and technology industries, providing both a high-tech shopping experience (with laptops all around to browse our site and order online) and premium custom denim. Among the attendees were noted fashion bloggers and writers including contributing writer Kirsten Owens from Denim Debutante and Nerissa Pacio from the SF Chronicle.

Attendees also enjoyed some amazing perks, savoring complimentary custom cocktails, a raffle for free jeans and 30% discount. For some, that was reason enough to show up…

As for launching our new service, we couldn’t be happier with the diverse and fun crowd of women we had for our first indi By Appointment customers. At an appointment, one simply tried on a pair of indiDenim jeans, discussed fit and style changes to the jean with an indiStylist, and placed their orders online. In addition to helping get the perfect fit, our indiStylists also guided customers through the design process, suggesting cuts and styles that best matched the customer’s body type. indiStylists helped customers design a perfectly-fitting, ultra-personalized jean and provided an online visual of the jean using our Jean Builder, allowing each designer to see their jean morph during each step of customization.

Seeing the excitement of our attendees with appointments, some women even buying two pairs of jeans that night, was definitely a highlight of the evening.

To see more photos from the event, check out our Facebook album.

Interested in booking your appointment? Great! We’re opening up dates for June very soon. We’re also proud to announce we are now offering Men’s fitting appointments! Contact us or check back at our appointment page for when June time slots become available.

Thank you to everyone who joined us and looking forward to many more fittings to come!

posted by: evan on May 19, 2010 at 11:13 am
filed under: Happenings at INDi | Add a comment
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