Give it up for the Back Pockets

Denim jeans are a common part of our everyday lives, so common that people come up with all sorts of funky names and odd assumptions based on the type of denim that people regularly wear. There are even names that describe the types of jeans that dont fit properly or jeans that look completely unflattering. Like for example,  the most popular choice of jeans by fashion-challenged moms are appropriately called mom jeans.

Now, by no means do we use these terms as a way to insult or ridicule people who continue to wear problematic denim. We at indi, simply use them to correct and address these problems because in our opinion, the only way you can really solve your own denim fashion faux pas is by designing a jean that is specifically made to fit your body AKA indiDenim.

As for me, my favorite denim behavior is much less of naming denim fashion faux pas and more of a habit that I catch myself doing every so often. It is when a lady wearing jeans walks by and almost immediately, I turn around and look at her butt.

It may seem like I’m checking out her assets but really what I’m checking out is her jean back pocket. There must be some sort of weird psychology to why I do this (so does every girl I know) but I think it has something to do with the old saying that your eyes are the windows to your soul. The back pockets can be interpreted the same way as they are the window to your jeans since they happen to reveal a lot about the jeans themselves.

Back pockets were originally used strictly for functional purposes only but after the boom of premium denim labels, they are meant to be a strategic marketing tool that expresses the brand’s image with illustrations, bright colors, embroidery, lace, rhinestones, etc. During the 1960s and 1970s, consumers began exploring denim personalization and manufacturers started experimenting with back pocket customization.

It all came together with the birth of premium denim in the 2000s. While the back pocket became a way for denim designers to brand their jeans and give them a distinct style, we at indi, saw it as another tool to further customize your own jeans. We let you decide the back pocket shape and embellishment so you can give your jeans your own spin and distinct style. So give it up for your back pockets, they’ve got quite the history.

posted by: Eunice Tanos on April 19, 2010 at 2:16 pm
filed under: Denim 101 | comments (1)
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On 04-21-2010, .(JavaScript must be enabled to view this email address) said

I like that IndiDenim allows the customization of design and shape, but I would love to see customization of size.  Big back pockets on a big bottomed girl just makes that bottom look bigger.