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The Denim Blog by INDi custom jeans

Recycle jeans for world records

Recycling jeans can win you a world record—who knew?

Last year, like the readers of National Geographic Kids Magazine, we donated all our denim returns to Cotton Inc.‘s denim recycling program, Cotton: From Blue to Green. For those of you who aren’t familiar with Cotton Inc.‘s denim recycling program, all their denim donations are recycled into cotton insulation which is then given to Habitat for Humanity. How’s that for making you feel a little less guilty for parting ways with your old jeans? 

Although we didn’t come too close to the over 30,000 jeans that these record-holders just donated (see article at CNN here), we are still pretty proud about our contribution.

image
image from cnn.com

Since we’ve always secretly wanted a world record of our own, we’ve decided to hoard our denim returns for the next few years.

So look out National Geographic Kids. You’ve got some pretty serious competition to look out for.

And don’t think we’ll take it easy on you just because you’re ten. All is fair in love and war.

posted by: abigail on August 13, 2009 at 9:40 am
filed under: Misc Musings | comments (1)
TAGS: recycled jeans

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Reader Comments

On 08-13-2009, .(JavaScript must be enabled to view this email address) said

Wow, this article really grabbed my attention! This is amazing in so many ways; It is for a great cause, it is green, and also it inspires a little healthy competition which is always so fun : ) Keep it up… I look forward to your upcoming articles!!!


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