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The Denim Blog by indiDenim
indi customer deborah

Deborah Santana could never find jeans that fit, all the styles she could find off the rack were too long or sat too high on her waist. Now with her order from INDI she finally has a pair that fits! At five feet tall she was at a “loss to wear any of the great new styles.” This avid hiker and chef calls Colorado Springs home and considers Penelope Cruz her fashion icon because of her “hot, sophisticated timeless style.” And if she had her way (and if it was her favorite season, fall, year round) she’d wear “soft feminine sweaters and sophisticated dark washed jeans and great zip up leather boots everyday!”  The best thing she told us? “Since I found INDI I haven’t gotten up one day and said, “My legs are too short! My body is too curvy! Why cant I just look like the models in those ads!?!” Great to hear Deborah!

posted by: Bonnie Coombs on October 20, 2011 at 10:22 am
filed under:INDi Success Story
TAGS: trouser jeans, customer spotlight

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Andrea Kerbuski of Blonde Bedhead is the type of blogger you’d want to be friends with in real life. She’s someone who isn’t afraid to show her style; this gal likes to wear upgraded versions of basics (think maxis, tunics, shirt dresses and coats) in vivid hues and fun prints with a vibrant shoe collection to match. Recently, she designed a pair of INDI skinny jeans with embroidered back pockets in our camel/chesnut combo. “Since I live in jeans,” Andrea mentions, “it only made sense to design a versatile everyday pair, naturally a dark wash skinny jean made snug the butt area, but more forgiving in the waist, where I typically have the most problems.”  We think she looks great and we couldn’t agree more. Here, we ask her some questions about her personal style, current inspirations and anything denim related.

1. How would you describe your style?
I’d describe my style as understated, but edgy. I love wearing neutrals, cotton, leather and a crazy heel.

2. Custom denim is a big investment. Any tips for how to wear jeans multiple ways?
I live in jeans and have learned ways to incorporate them into almost any outfit, from work to a nice dinner date. It’s about knowing what kind of jean you feel most comfortable in and investing that one, because then you’ll get more wears out of it. For me, it’s a basic dark wash skinny jean. They can be worn as a part of a comfortable, Sunday outfit with an oversized sweater and boots to a night out with the girls with a platform heel and a lot of jewelry!

3. Chicago is a city of temperature extremes, what items do you think are must-haves to live there?
Because the weather is so extreme, it’s important to have clothing that’s easy to layer. A lot of my clothes can transition into multiple seasons based on how I pair them together. For example, a basic black maxi dress with an open back can be transformed into a fall outfit with a pair of lace up boots and chunky camel sweater thrown over with a felt hat. I buy a lot of my clothing with the question in mind, “how can I wear this during other seasons?” If that question is too difficult to answer, I typically pass on the item.

4. What blogs do you use for style inspiration?
Caroline’s Mode is one of my favorite blogs. I find her minimalist, edgy look very inspirational and she has a great eye for photography. I also love On the Racks. She has such a graceful, feminine look with a bit of edge. She’s always photographed so beautifully in San Francisco.

Check out Andrea’s Fashion & Personal Style Blog, Blonde Bedhead and on Twitter

posted by: Eunice Tanos on October 6, 2011 at 8:20 am
filed under:INDi Success StoryDenim inspiration
TAGS: skinny jeans, dark jeans

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Today’s customer spotlight is Erin Carson, a self-described “east coast transplant” who is currently finishing her PhD in computer science at UC Berkeley and is passionate about promoting women in science and engineering. INDI jeans have allowed her to save time by skipping the dressing room, and getting jeans that fit and don’t stretch out over the course of the day. Erin defines INDIviduality as “Creating my own style and wearing it with confidence - whether it’s customized jeans, recycled vintage tops, or jewelry I made myself to accent certain pieces.”

Here Erin is wearing her INDI rinse skinny jeans . Want to steal her laidback style? Just add a brightly colored top to give a punch of color. But, Erin’s real secret to having great style? “Don’t be afraid to stand out from the crowd.”

posted by: Bonnie Coombs on September 7, 2011 at 11:03 am
filed under:INDi Success Story
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helen mirren wears INDI jeans

On August 1st, Dame Helen Mirren won the LA Fitness Best Body Poll, beating out Elle MacPherson, J-Lo and others.  Thats why we were thrilled to see her mention INDI and the great fit our jeans give her in the September issue of InStyle. In the interview Mirren claims her shape is ‘anti-jean’, and then raves about how her INDI jeans ‘fit bloody great’. This woman, with not only an amazing body but also undisputed class and style, is a great example of the uniqueness that we at INDI endeavor to celebrate.  Clearly off the rack sizes and styles are not for everyone, and we love to help individuals everywhere find the best possible fit!

posted by: Bonnie Coombs on August 23, 2011 at 9:12 am
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Best friends Charlotte and Caroline stopped by our office to show off their INDI jeans. Charlotte wore her rinse bootcut jeans perfectly paired with wedges while Caroline tucked her dark indigo with subtle sanding skinnys into a pair of booties. While both girls have their own unique takes on personal style, one thing they can agree on is the importance of fit. Custom jeans have enabled them to escape common problems like waist gape and inseam length and just own a perfectly fitting pair of jeans!

indi jeans
Charlotte is wearing her SOMA bootcut and Caroline is wearing her SOMA skinny

When asked about running the show at INDI both girls wanted to be designers, Caroline designing new pairs of jeans and looks and Charlotte adding brightly colored denim to our lineup. Charlotte’s take on style is all about individuality, in her words, “Don’t try and imitate anyone else. Wear the colors, textures, styles and pieces that you love, regardless of what’s current.” We had a lot of fun hanging out with both these stylish ladies, don’t they look great in their custom jeans?

Also, be sure to check out Charlotte’s healthy beauty blog Freckles to Toes!

indi jeans closeup

posted by: Bonnie Coombs on August 18, 2011 at 8:42 am
filed under:INDi Success Story
TAGS: skinny jeans, bootcut jeans

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When it comes to shopping for jeans, Kimber Gollaher has a problem many people relate to. She calls this problem a love-hate relationship.“I love wearing a pair of jeans everyday but I hated shopping for them because it was always so time consuming and depressing only to end up with nothing or just something.” Unfortunately, there’s no such thing as the thrill of the hunt when it comes to shopping for jeans. Lucky for Kimber, she discovered INDI. While other denim brands are catching on and introducing sizes exclusively for tall and petite, there are still some things that you just can’t solve when nailing the right jean fit. For instance, Kimber explains, “did I mention I’m tall? (she’s 5’10) and yes you can find some jeans for tall people but they often aren’t cut with a woman’s curves in mind.” We couldn’t agree more—here at INDI, our system is designed to make your jeans according to your overall body measurement, not just certain factors such as height. Furthermore, we try to make the process of building your own pair accessible. Kimber notes that before she discovered INDI, she “owned the same couple pairs of jeans for years until out of desperation, the hunt would begin again. Now I can just hop online and access my design, pick a color, style and get exactly what will look great on me.”

Kimber is seen wearing her SOMA straight leg INDI jeans in both pictures

When it comes to style icons, Kimber favors the petite actress, Rachel Bilson; “she always looks great no matter if the paparazzi catch her on a run for coffee or just hanging around in NY. She pairs classic items in unexpected ways that work and I am in awe of her talent!”  Kimber clearly understands the value of a great fit, when we asked her what is the best style advice she’s ever received, she replied simply “if it doesn’t fit right, get it tailored!” But we say, if they’re jeans, than you can just come to INDI and get a custom fit.

posted by: Eunice Tanos on August 4, 2011 at 9:42 am
filed under:INDi Success Story
TAGS: custom jeans, straight leg jeans, customer spotlight

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Denim lovers meet New Yorker Brian Brookshire. We first spotted Brian wearing his INDI jeans when he was featured in the Japanese fashion magazine Gainer (middle image). Brian’s style is perfectly crisp and well pressed.  There’s something about living in a major fashion capital that makes you well-versed in style; Brian knows what works great with jeans and we couldn’t agree more. His favorite jean/clothing combo is a basic pair of jeans with a blazer, vest, and loafers. He says that the best style advice he ever received was quality over quantity, “If you have fewer items that are all great, then you will always look great. If you own a lot of items that are all mediocre, then you will always look mediocre.”  And when it comes to jeans, everyone can agree that quality trumps quantity. Brian’s found a great classic fit straight leg that’s tailor-made for his body. Brian’s thoughts on the best part about having custom jeans? “No more trying on pair after pair that do not fit!” So that’s why if Brian ran INDI for a day he would introduce “INDIChinos! It’s just as hard to find chinos that both fit well and are styled well as it is to find jeans.”

indi customer loves his jeans

Check out what Brian Brookshire is up to at his blog Adventures in Creating a Life of Freedom and Choice, where he writes about personal development, location independence, and reprogramming your thinking for success.

posted by: Eunice Tanos on July 19, 2011 at 10:38 am
filed under:INDi Success Story
TAGS: straight leg jeans, customer spotlight

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pretty shiny sparkly in INDI

Kristina of Pretty Shiny Sparkly is a blogger who has a special knack for creating feminine styles and making trends her own. She tried out a pair of INDI trouser jeans, and you can see how her ability to mix and match pieces is a continuous inspiration to us here at INDI. We were excited to ask her a few questions about her personal style and current inspirations.

1. How would you describe your style?
I would definitely describe my style as a blend between comfortable, casual, and feminine. With a dash of sparkle!

2. Custom denim is a big investment. Any tips for how to wear jeans multiple ways?
If you are going to invest in any one fashion item, let it be a pair of great fitting, well-made jeans. They are definitely the most versatile of items. You can dress them up or down. I will wear mine with a pair of sparkly heels and a glitzy flowing black top for nights out on the town (or happy hour!), and can just as easily pair them with a fitted white tee and some Converse sneakers for running errands. Whenever you’re wearing something that fits you perfectly, you can guarantee you’ll look good. And then you feel good, which is always a plus.

3. You’re a med student, so you’re very busy. Do you have any suggestions for maintaining personal style on a time crunch?
I have some go-to items that I know will work in a bind. Jeans, of course, even though I’m one of those rare animals that wears jeans year-round in a place as hot and humid as Houston, Texas. But accessories can really bring an outfit up from the trenches when you’re in a bind—an “arm party” of bracelets add texture, and a big statement bag can make any outfit look polished and high on style.

4. What blogs do you use for style inspiration?
Atlantic-Pacific, The Glamourai, Karla’s Closet, and WhoWhatWear are my current favorite blogs that are sources of amazing style inspiration. But I have many more on my blogroll, as well!

Check out Kristina’s Fashion & Personal Style Blog Pretty Shiny Sparkly, on Twitter and Facebook.

posted by: Bonnie Coombs on July 11, 2011 at 8:40 am
filed under:blogger in INDiINDi Success Story
TAGS: bloggers, trousers

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