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Thursday, January 5, 2012
It’s back to the grind for most of us and already, we’re getting nostalgic about 2011’s denim trends that featured a whole new spectrum of hues and silhouettes. Last year was particularly fun for denim enthusiasts; previous trends were back in circulation and inventive one-of-a kind washes became hits. Here, we’ve compiled a list of our favorites trends from 2011 that we see carrying on into 2012.
Colored Jeans—Are you sick wearing the same old blue jeans? Colored jeans that came in every shade were a huge hit last year. We suggest pairing yours with true basics to highlight the bold look of your jeans.
Photo Credit Lookbook
Grey Jeans—Last year, we introduced our custom grey jeans and celebrities from Kate Moss to Hallie Berry have also been seen rocking the hue. Great with black and white in the winter, these jeans will easily transition into spring with some pastel colored tops.
Photo Credit Denim Blog
Flare Jeans—These 70s styles bottoms continued to make a huge comeback! The high-waist is flattering so tuck in your top and wear some heels to highlight the leg lengthening effect of these jeans.
Photo Credit Lookbook and Denim Blog So what was your favorite trend of 2011? Weigh in and post a comment below!
posted by: Eunice Tanos on January 5, 2012 at 9:00 am
filed under:Happenings at INDiDenim inspirationDenim 101
TAGS:
high waisted jeans,
flare jeans,
colored jeans,
grey jeans
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Wednesday, November 9, 2011
We are really proud today to reveal the new INDi brand and website, as well as to announce some great new styles and unveil many new product enhancements! We hope with this complete re-design, we have made it that much easier for every INDIvidual to get top quality, premium custom jeans. Of course, while it should be super easy for our consumers, changes this big take a lot of hard work… we’ve been working for months to bring you what you see today, and now we want to share with you a little glimpse into that process.
Back in September we had a photo shoot in and around San Francisco with a great crew of models. As you’ll see on the site, we want are aiming to celebrate the diversity of our customers, across both body types and styles, and capturing this was a big part of our focus with the shoot. Now that the re-launch secret is out, we can finally show you some of our favorite behind-the-scenes shots of the process. Take a peek at what goes into creating a whole new shopping experience and check out our brand new website, http://www.indicustom.com!
posted by: Bonnie Coombs on November 9, 2011 at 11:14 am
filed under:Happenings at INDi
TAGS:
skinny jeans,
bootcut jeans,
flare jeans
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Thursday, September 22, 2011
We’re excited to offer black denim as an option for custom jeans this fall. Our new Panther fabric is a cotton blend containing a little bit of polyester and spandex to ensure great shape retention and comfortable fit. So our next thought, of course, was what are some fresh ways to wear black jeans?
For a more formal look, take black jeans and pair with a demurely patterned neutral top and then, capitalizing on the contrast with the black denim, go for a bright pop of color in the form of a blazer. Black jeans are great because, like most black clothes, they streamline your silhouette, so pairing them with a black pump will make your legs look like they go on for miles. Add a brown tote to avoid being too matchy-matchy and some gold earrings, and you’re ready for anything.
Black jeans also look great for running errands. Pair your black jeans with a denim button up (denim on denim, another continuing trend) and playful charm necklace to lighten the mood. Top off with a bold colored bag and a neutral wedge heel for comfortable walking and off you go.
So these were our ideas about how to style our new black jeans. If you buy a pair of black jeans what are your styling thoughts?
posted by: Bonnie Coombs on September 22, 2011 at 8:24 am
filed under:Happenings at INDi
TAGS:
black jeans
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Tuesday, July 26, 2011
Summer is the perfect time of year for a road trip! Even if you just slip away for a weekend, there’s nothing like cruising down the highway with your best friends blasting music. This carefree feeling was the inspiration behind out summer photo shoot with San Francisco fashion blogger and all around cool girl, Jennie Lodge from Going West. So with photographer Lydia Hudgens, a friend’s vintage car and some great pairs of INDI jeans (Jennie is wearing our bootcut in rinse wash) we headed out to Crissy Field. Crissy Field is in the Presido neighborhood of San Francisco and is one of the great parks located on the bay in our hometown. From the park you can see the city, Alcatraz and the Golden Gate Bridge so it’s the perfect destination for taking it easy on the weekend.
Photos by Lydia Hudgens
Since jeans are the most versatile things in your closet, they’re perfect for whatever your road trip brings. Jennie has a knack for combining prints and textures, so it makes sense that she styled her INDI jeans with a denim-on-denim look, wearing a chambray shirt layered over a floral top. We had a lot of fun with Jennie and Lydia on our mini-road trip, where will you go this weekend?
posted by: Bonnie Coombs on July 26, 2011 at 11:21 am
filed under:blogger in INDiHappenings at INDi
TAGS:
bootcut jeans,
bloggers
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Wednesday, May 11, 2011
Do you know someone in desperate need of a denim makeover? Maybe their jeans are too short, too tight, or saggy in the butt. Worse yet, maybe they’re wearing mom jeans! If they’re clueless or confused when it comes to style and current trends, we want to help! We’re looking for candidates for a denim intervention.
We want to put you in the best fitting jeans you’ve ever worn! Since our jeans are made exactly to your measurements, they’re going to fit perfectly, no matter what size or shape you are.
Our indi Fashion Experts (you might call them “Jeaniuses”) are on the prowl for a fashion victim to makeover. If you or someone you know is wearing terrible jeans, contact us for a chance to win the perfect pair of custom jeans from indi. Better yet, if you’re in the Bay Area we’ll throw in a whole makeover (hair, makeup, and great jeans - now that’s an offer you can’t refuse!).
Here’s how to enter:
Send us an email at becca [at] indicustom [dot] com with “indiDenim Makeover” as the subject line and include the following information for the makeover candidate:
- Name
- Email Address (so we can reach you)
- Denim Disaster Story
- Before photo
We’re on a mission to make the world a better place by getting rid of ill-fitting jeans.
posted by: Becca Freeman on May 11, 2011 at 3:36 pm
filed under:Happenings at INDi
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Tuesday, March 22, 2011
We’re excited to announce that INDI has partnered with a wonderful cause to create a one-of-a-kind jean! INDI will donate 10% of your purchase to Blood:Water Mission, when you choose to add their logo embroidery to the back pocket of your jean.
Since 2005 Blood:Water Mission has raised millions of dollars from people seeking to make a difference. They have provided life-saving water and health needs to over 800 communities in Sub-Saharan Africa. Their projects include a variety of clean water solutions like sanitation and hygiene training. In addition, Blood:Water Mission funds health clinics, community health workers, and support groups, who help in the prevention, treatment, care and support of communities affected by AIDS. Beginning in 2009 Blood:Water Mission has incorporated HIV/AIDS-specific programming alongside ongoing water programming.
To help Blood:Water Mission continue their efforts just go to Personalization, which is found under the Features tab on our jean builder and select the Blood:Water Mission logo.
This is the first of many cause-related embroideries that we will debut in the coming months. What other embroideries would you choose for a back pocket, “cause” or otherwise?
posted by: Bonnie Coombs on March 22, 2011 at 11:53 am
filed under:Happenings at INDi
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Wednesday, January 12, 2011
Raw denim is defined as a denim fabric that has not been washed at the end of production. This means that raw denim is stiff and has no distressing. Over time the dye will wear naturally in the raw denim and you will get a unique pair of jeans reflecting your lifestyle and daily activities. The most common places raw denim fades is the upper thigh, where “whiskers” form, and behind the knees. Raw denim is considered by denim enthusiasts to be a more unique look than pre-worn, factory denim.
Another key to raw denim is not washing them for at least the first six months (some committed denim heads go even longer!). The reasoning behind not washing your raw denim is that you want to keep the unwashed starchiness of the jeans for as long as possible, so your creases and distressing continue to set. Once you wash your raw denim, it will take longer for the creasing and abrasion to become permanent.
Left: indi Pure Raw Denim that hasn’t been washed or worn. Right:Raw Denim that’s faded over time
Also, washing will cause the raw denim to be more uniform in color, as opposed to having very distinct distressing. In addition, raw denim shrinks drastically if not washed and dried properly (up to two sizes!), so keep this in mind when cleaning your raw denim. Since raw denim is not washed very often, some tricks to keeping them fresh include putting them in the freezer over night or hanging them up in the bathroom when you shower, to steam the raw denim without affecting the color.This may sound a little extreme for one pair of jeans but raw denim wearers will tell you that it’s worth it.
And once you think you’ve accumulated enough time (lots of it) and achieved fading in all the right places (or you can no longer bear the smell that comes from not washing your raw denim) then by all means, wash with caution. Soaking your raw denim inside out with a tub full of lukewarm water and a splash of laundry detergent then letting them air dry will do just fine.
Raw denim jeans will fit you perfectly and reflect your daily life; they will be uniquely yours. At indi, we are excited to now offer raw denim as a fabric option for men. Get a perfect fitting pair of raw denim at indi, then watch them become even more uniquely yours with each wear.
posted by: Bonnie Coombs on January 12, 2011 at 11:07 am
filed under:Happenings at INDi
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