Indi

No matter how organic the cotton on your new jeans, no matter how environmentally friendly the denim company office practices, no matter the lengths a plant goes to in order to produce a green jean, the energy needed to create a new jean is still much more than the energy you’d be saving by finding a new, household use for an old pair that would otherwise be thrown in your wardrobe waste bin.

To us, being green when it comes to jeans doesn’t necessarily require purchasing anything at all.  You don’t even have to pay fifty cents for that pair of cutoffs at the Salvation Army reserved solely for your desperate housewives car wash drive or splurge on EBAY for those vintage jeans that just turn up on the side of a mountain in, oh, I don’t know, Reno somewhere.  No.  We’re talking about recycling your old jeans to help create a brighter future for denim!  Literally.

Ever wonder where we send returns?  Last year, indi diligently amassed a collection of denim scraps, returns, and sample swatches to donate to Cotton Inc’s COTTON. From Blue To Green.

The result was 150,000 of insulation helping Habitat for Humanity Volunteers build 12 new homes in

“the largest-scale, highest-profile, and biggest-budget rebuilding project to have gotten underway in New Orleans post-Katrina”.

Besides sending your old indi jeans back to us to recycle, there are tons of other ways to turn your old blue jeans green.  Here are just a few ideas we’ve come up with:
1.  Hand em’ down.  If you have a younger sister, or a boyfriend who wears tight jeans, you know what I’m talking about…
2.  Make a quilt
3.  Become this guy

We know that it’s not easy being green, but luckily for us, green is the new blue, baby, and we’re all for it!

posted by: Amy D on March 3, 2009 at 8:18 pm
filed under:Happenings at INDi
TAGS: recycled jeans

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In any case, finding jeans that fit in the San Francisco Bay Area just got a whole lot easier.  Our VFR is helping men and women of all shapes and sizes find jeans that actually fit.  We’ve scanned female athletes with the ever-problematic Serena sisters’ quads, moms who don’t want to wear mom jeans, women who don’t fit their mom jeans like they used to, dudes who know how to dress, and guys with bellies who have sworn that they will never wear suspenders.  Yes, we’ve fit jeans on just about every shape and size you can think of.

I was recently asked how old this technology was and my answer was an “uhhhh…a few years?”  And actually, my guess was right!  Intellifit technology (around 200 mini antennas applied to a fitting room environment) has been around for exactly a “few years” and has scanned over 230,000 people since 2003. So, in actuality, the technology (i.e. antennas) has been around since the late 19th century, though I doubt that Thomas Edison would’ve ever thought to use an electromagnetic field to fit and fashion custom jeans.
 
The experience in the VFR is much like the wave of a magic wand.  As the wand revolves around your fully clothed body, the virtual fitting room is recording hundreds of thousands of measurements based on the coordinates that your body occupies in space.  Then poof!  The result is a list of full body measurements accurate within one centimeter. 

So, in case you didn’t already know, finding jeans that fit in the Bay Area of California just got easier!  Click here to schedule an appointment for your own personal or group custom jeans fitting at indi.

posted by: Amy D on January 16, 2009 at 7:08 pm
filed under:Happenings at INDi
TAGS: womens jeans, custom jeans, jeans that fit

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posted by: Marybeth on January 8, 2009 at 6:13 pm
filed under:Happenings at INDi
TAGS: womens jeans, plus size jeans

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