Indi

Since 2005 Blood:Water Mission has raised millions of dollars from people seeking to make a difference. They have provided life-saving water and health needs to over 800 communities in Sub-Saharan Africa. Their projects include a variety of clean water solutions like sanitation and hygiene training. In addition, Blood:Water Mission funds health clinics, community health workers, and support groups, who help in the prevention, treatment, care and support of communities affected by AIDS. Beginning in 2009 Blood:Water Mission has incorporated HIV/AIDS-specific programming alongside ongoing water programming.

To help Blood:Water Mission continue their efforts just go to Personalization, which is found under the Features tab on our jean builder and select the Blood:Water Mission logo.

This is the first of many cause-related embroideries that we will debut in the coming months. What other embroideries would you choose for a back pocket, “cause” or otherwise?

posted by: Bonnie Coombs on March 22, 2011 at 11:53 am
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Another key to raw denim is not washing them for at least the first six months (some committed denim heads go even longer!). The reasoning behind not washing your raw denim is that you want to keep the unwashed starchiness of the jeans for as long as possible, so your creases and distressing continue to set. Once you wash your raw denim, it will take longer for the creasing and abrasion to become permanent.

Also, washing will cause the raw denim to be more uniform in color, as opposed to having very distinct distressing. In addition, raw denim shrinks drastically if not washed and dried properly (up to two sizes!), so keep this in mind when cleaning your raw denim. Since raw denim is not washed very often, some tricks to keeping them fresh include putting them in the freezer over night or hanging them up in the bathroom when you shower, to steam the raw denim without affecting the color.This may sound a little extreme for one pair of jeans but raw denim wearers will tell you that it’s worth it.

And once you think you’ve accumulated enough time (lots of it) and achieved fading in all the right places (or you can no longer bear the smell that comes from not washing your raw denim) then by all means, wash with caution. Soaking your raw denim inside out with a tub full of lukewarm water and a splash of laundry detergent then letting them air dry will do just fine.

Raw denim jeans will fit you perfectly and reflect your daily life; they will be uniquely yours. At indi, we are excited to now offer raw denim as a fabric option for men. Get a perfect fitting pair of raw denim at indi, then watch them become even more uniquely yours with each wear.

posted by: Bonnie Coombs on January 12, 2011 at 11:07 am
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In addition to new washes, we’ve simplified the denim design process for you. The first step, choosing the fabric, will now include several different washes and distressing options combined with your fabric choice. You’ll also be able to see an entire jean in your fabric and wash selection, giving you a better idea of how your finished jeans will look throughout the design process. And, based partially on popular demand, we’ve now added the choice between gold or charcoal as your thread color to give you more customization options.

And listen up men: we’re really excited to add raw denim to the fabric options list for men. Raw denim means the fabric was not washed after production. This leaves the fabric very rigid and dark. Since there is no pre-wear on raw jeans, over time the denim will wear and become personal to you and your lifestyle. Many of our male customers have been requesting a raw option, and we think you’ll love our new raw denim.

So take a peek at the new washes and make sure to check back soon to design your own pair of indiCustom jeans in our brand new washes!

posted by: evan on December 15, 2010 at 7:36 pm
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You’ve probably noticed that the URL above has changed to indiCustom.com, which is our new home. You may also know that we sold shirts at indiTailored.com. Now indiDenim and indiTailored have merged into indiCustom, allowing you to shop custom jeans and shirts under the same domain.

So why did we make this change? As a premium retailer of custom products, we are expanding our offerings (ladies, get excited). While indi’s core products, our men’s shirts and custom jeans, still remain the same (your past orders, the shopping experience, etc.), soon we will offer a wider variety of products to choose from. You’ll be able to build upon your custom patterns and experience with us to shop more custom products that fit your body perfectly.

Welcome to the new indi!

posted by: evan on November 16, 2010 at 1:10 pm
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While we offer a wide variety of finishing treatments, we’ve really upped our game this season, developing several signature washes in a range of tones that we know you’ll love. After months and months of development (and a little more to go) we’re proud to introduce our new premium washes that will perfectly compliment your Fall wardrobe. And with more distressing and fading then ever before, you’ll also be sure to be at the front of the style line in our new washes.

A key difference that you’ll see is that we’ve married our fabrics with the finishing treatment themselves, bringing out the integrity of our fabrics with select washing techniques. We’re still choosing the cream of the crop for you, so get excited. Trust us, you’re going to love them. Now it’s your turn to take a look. Enjoy!

posted by: evan on October 4, 2010 at 3:37 pm
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A new season also means a fresh start. What better way to kick Fall off right than reinvigorating your health and looking slim in your custom jeans at the same time?

That’s why indiDenim has teamed up with Bally Total Fitness® to bring our customers a fantastic deal: $0 enrollment fee at Bally Total Fitness® until this Thursday, September 23rd, plus one-time $29 card fee and first and last monthly payments due at joining.

With the latest in cardio and resistance training equipment, high-energy Group Exercise classes, and locations nationwide, Bally Total Fitness® is a great and affordable way to get fit this Fall. Click on the banner below to find a location near you and get fit this Fall with Bally. 

We hope you enjoy the savings! 

posted by: evan on September 21, 2010 at 11:44 am
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Drum roll please…

The lucky winner is…Tabitha T Council! Congratulations Tabitha! You won a FREE pair of custom jeans from indiDenim! We just love our free jean Fridays…

While Facebook and Twitter reigned supreme on the sharing front, we saw an increase in sharing on Stumble Upon, Google, YMail and Gmail. We love seeing some of the same determined entrants in addition to an influx of new designers looking for their perfect pair of free custom jeans.

To all of our participants- thank you for entering! Remember, we’re giving away a pair of free jeans EVERY month, so keep entering! We’ve already started getting entries for July, so start designing your custom jeans to get your new pair!

Congratulations again to Tabitha!

posted by: evan on July 2, 2010 at 11:41 am
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Upon first walking into the studio, indiDenim jeans and raw materials were showcased throughout the space, allowing attendees to see a variety of pocket styles, sizes, and finishing treatments and feel the different fabrics they could use to design their own custom jeans. 440 Brannan also displayed unique apparel from local designers that attendees could buy. Similar to indiDenim’s raw materials display, sewing machines, cutting tables and fabrics used by designers in the same space were visible throughout the room to establish a hip and creative environment.

As a part of 440 Brannan’s “Wear Something Rare” mentality, indiDenim was proud to be the newest addition to this unique SoMa design studio.

An hour into our launch event, indi attracted a lively crowd of trendy young professionals primarily from the fashion and technology industries, providing both a high-tech shopping experience (with laptops all around to browse our site and order online) and premium custom denim. Among the attendees were noted fashion bloggers and writers including contributing writer Kirsten Owens from Denim Debutante and Nerissa Pacio from the SF Chronicle.

Attendees also enjoyed some amazing perks, savoring complimentary custom cocktails, a raffle for free jeans and 30% discount. For some, that was reason enough to show up…

As for launching our new service, we couldn’t be happier with the diverse and fun crowd of women we had for our first indi By Appointment customers. At an appointment, one simply tried on a pair of indiDenim jeans, discussed fit and style changes to the jean with an indiStylist, and placed their orders online. In addition to helping get the perfect fit, our indiStylists also guided customers through the design process, suggesting cuts and styles that best matched the customer’s body type. indiStylists helped customers design a perfectly-fitting, ultra-personalized jean and provided an online visual of the jean using our Jean Builder, allowing each designer to see their jean morph during each step of customization.

Seeing the excitement of our attendees with appointments, some women even buying two pairs of jeans that night, was definitely a highlight of the evening.

To see more photos from the event, check out our Facebook album.

Interested in booking your appointment? Great! We’re opening up dates for June very soon. We’re also proud to announce we are now offering Men’s fitting appointments! Contact us or check back at our appointment page for when June time slots become available.

Thank you to everyone who joined us and looking forward to many more fittings to come!

posted by: evan on May 19, 2010 at 11:13 am
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