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Thursday, April 19, 2012
White sneakers are the perfect fun and functional shoe to pair with our new colored jeans. Except we all know how hard they are to keep clean! After our white sneakers got a little beat up, we decided to experiment and see how difficult it was to clean them. Our findings? It couldn’t be easier to get your white sneakers back to being white! All you need is a gentle detergent, we used Woolite, and a sponge; it is that simple. Follow along with our step-by-step guide below and have your sneakers back in your closet rotation in no time!
posted by: Bonnie Coombs on April 19, 2012 at 9:29 am
filed under:lifestyleMisc Musings
TAGS:
how to,
colored jeans,
diy,
colored denim
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Tuesday, February 7, 2012
Justin Timberlake is well-known today as one of the designers behind the denim-heavy label William Rast. But a decade ago JT was the lead singer of *NSYNC, and as one of the most popular boy bands of the late 1990’s they were front and center in the denim fashions of the era. Whether wearing a pair with a bleached racing stripe for a promotional shot, or the infamous denim-on-denim fiasco with then girlfriend Britney Spears, Timberlake gravitated toward baggier style jeans. At the end of his time in *NSYNC Justin was already beginning to wear a more fitted silhouette, headed toward the fashion forward style he is known for today. Justin Timberlake has been a denim icon since he first became famous, though thankfully he’s ditched the bleached jeans!
posted by: Bonnie Coombs on February 7, 2012 at 10:41 am
filed under:Misc Musings
TAGS:
baggy jeans,
fitted jeans,
denim evolution
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Tuesday, December 20, 2011
Recently there has been a lot of discussion in our office about what we would love to receive this holiday season. For the most part there were a lot of shoes and clothes on the list (we do work for a fashion brand!), but some of us were slightly more practical, choosing kitchen appliances, cookbooks, and sunscreen. And of course, since this is a wish list, we had to add in the pony that none of us ever received as a child. So here’s a little peek at what we’re hoping to unwrap, but what are you looking forward too?
posted by: Bonnie Coombs on December 20, 2011 at 8:12 am
filed under:lifestyleMisc Musings
TAGS:
indi team
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Tuesday, October 25, 2011
A few weeks ago we started brainstorming (with the help of our Twitter and Facebook friends!) how we could incorporate denim into our Halloween costumes. We got some great ideas and, with Halloween right around the corner, wanted to share them with you! Each of the costumes starts off with one of our basic INDi jeans and dresses them up with clothing items you probably already have laying around or can easily obtain. After all Halloween is about being silly, not stressing about the little details. First up, our take on the iconic Rosie the Riveter. We began with our trouser jeans and paired them with a denim shirt, boots and a bandana to tie over your hair, just flex your muscles and you’re in character!
The next (and probably most obvious) costume is that of a cowgirl/cowboy. Take some distressed skinny jeans and add a plaid button-up, flashy belt buckle and boots and voila! You’re ready to ride.
Another idea for trouser jeans, or any wide leg jean for that matter is the classic sailor look. Just pair a striped top with a scarf tied in a triangle around the neck and pick up a sailor hat from the nearest costume store and you’ve got an instantly recognizable outfit.
Last, and our favorite, is using straight leg jeans to dress up as Waldo. The key here is the rounded black glasses, and with a striped sweater and beanie you’ll also be ready for a cold Halloween!
So these are our ideas for a denim Halloween. What ideas did we miss?
posted by: Bonnie Coombs on October 25, 2011 at 8:47 am
filed under:Denim inspirationMisc Musings
TAGS:
skinny jeans,
straight leg jeans,
trouser jeans
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Tuesday, August 9, 2011
This time of year it’s hot outside, not exactly ideal jeans weather (unless they’ve become cut off shorts!) But since the cities in the Pacific Northwest tend to stay a little cooler, if you’re traveling to Seattle, jeans are a must!
Seattle has a lot of stylish guys and girls showing us how to layer just right for the variable weather, here’s a few of our favorite denim looks:
Images from It’s My Darlin, lookbook.nu, and Chictopia
Whether trekking to the top of the Space Needle to enjoy the view, or watching the orcas in Puget Sound denim style in Seattle is all about casual comfort and layers. One go to style is a looser, light wash jean cuffed over some boots or great sneakers, the perfect combination of casual fashion sense. We also love the loose knit tops and big scarves layered for warmth for the evening and the crisp white shirts paired with jeans for the day. Here’s how we would style our INDI jeans, inspired by our fashionable neighbors up north in Seattle:
Images from Polyvore
To start, we would cuff our vintage wash straight leg INDI jeans with fun socks and lace up moccasin booties. On top we chose a loose button up with a big scarf and, of course, a fitted jacket to keep us warm once the sun sets. Suffice to say, it may be too hot in the summertime some places, but if you’re headed to the Pacific Northwest make sure to pack some jeans!
posted by: Bonnie Coombs on August 9, 2011 at 8:12 am
filed under:Misc Musings
TAGS:
skinny jeans,
straight leg jeans
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Thursday, August 4, 2011
Dear Worst Dressed Men of Silicon Valley,
We’ll let the oversized blazers and cowboy shirts slide (we’re talking to you Sacca!), but please PLEASE stop wearing Dad jeans. We know you can afford better, but we’re willing to give them to you for free anyways. If you made this list, you’re officially eligible for one pair or INDI custom jeans. Just promise to stay off worst dressed lists, ok?
Sincerely,
The Concerned Denim Aficionados at INDI
Email becca[at]indicustom[dot]com to redeem this offer and your style credibility
posted by: evan on August 4, 2011 at 3:35 pm
filed under:Misc Musings
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Friday, April 22, 2011
The Royal Wedding is officially upon us…it’s next Friday, to be exact. So today, we are taking a moment to focus our attention and discuss our royal style icon, Kate Middleton.
While the rest of the fashion world speculates on what dress she’ll be wearing walking down the aisle, we like to take notice of her daytime outfits instead, especially when she wears jeans! Kate is known for her understated, elegant and simple style—this girl loves to wear denim. Her wardrobe consists of tailor-made blazers, silk tops, classic sweaters over skirts and boots—lots of them. Once and a while, she’ll wear something unexpected like a brightly colored top for a night out of town but mostly, her look is simplicity at it’s finest.
Although her style has been picked apart and discussed across the social media realm numerous times, we still have an obligation to evaluate her jean style. Kate loves rocking her skinnys and we’ve taken notice of this.
Below, we have our top three picks for her denim look:
Did we also mention that Kate favors wearing up-and-coming designers instead of the big names in fashion?
This is great news for us! Maybe someday, she’ll consider wearing custom jeans (we only hope).
posted by: Eunice Tanos on April 22, 2011 at 4:22 pm
filed under:Misc Musings
TAGS:
skinny jeans,
custom jeans
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Thursday, March 31, 2011
According to Forbes, eCommerce is projected to be a $300-billion business by 2015. Many brands now exist solely online and this has led to some new trends in how we shop. A particularly large trend, the empowerment of the consumer, is a trend that we have long supported at INDI. No longer do we have to settle for what buyers have decided are in fashion or wear certain things because of the season. In this day and age, thanks to the accessibility of the Internet, the purchaser now has the power to choose. It’s what the custom apparel movement is all about.
Another recent trend in eCommerce is private community-based shopping. Sites such as Gilt Groupe and ideeli strive to offer select pieces only to their members and at significantly reduced prices. At INDI we believe in exclusivity in a different way: in our product. Our jeans are made exclusively to fit you, not a random size 28. No one pattern is alike. Community or product, exclusivity in eCommerce is a trend that will define the future of face of shopping for years to come.
Both of these trends link back to a universal trend all consumer markets can relate to: identity. Which online communities will I join, and what does that say about me? How can the products I buy reflect my individuality? This idea isn’t new, of course, but it is more powerful than ever as social media continues to evolve. In an age where almost any online consumer is Googleable, many brands have been putting a larger emphasis on identity marketing - how the increasing amount of consumer information affects which ads/brands they see.
Sounds like a dream right? Not necessarily. Take for instance, online privacy. Online privacy is a new concept, and therefore not fully regulated. Do a quick search for online privacy and a startling array of news stories come up, tales of personal information being posted to the web. Apart from obvious targets like Facebook and Google, sites like indie e-tailer Etsy have changed their privacy policy without notice, making customer’s full-names and purchases available for all to see. Thanks to the thorough nature of Google’s software these results have even begun popping up when a name is searched.
Moral of the story? Take advantage of the great offerings eCommerce will bring in the coming years, but always keep in mind exactly what it is you’re sharing.
posted by: Bonnie Coombs on March 31, 2011 at 11:24 am
filed under:Misc Musings
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