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Friday, July 17, 2009
Yesterday we posted a commentary on President Obama’s jeans and today we’re reaching into the archives to bring you even more presidents in jeans. Jeans certainly have come a long way since their invention. In their first incarnation, jeans were worn only by manual laborers. The sturdy fabric and practical design that originally attracted workers, soon excited a much wider audience. Jeans were successively adopted by cowboys, college students, performers, and presidents. In fact, our most recent presidents (except for the gentlemanly George H.W. Bush) have all worn jeans publicly in hopes that the average American will identify with them.
When wearing suits and ties, presidents hope to convey that they are professional, wise, and experienced. When wearing jeans, they are communicating that they understand the concerns of everyday Americans. Sound calculating? Obviously! That’s what being a politician is all about.
And now, for your viewing pleasure, we’ve prepared a montage of denim loving presidents. Your thoughts?
Well, first off, they all look like prime candidates for an indiDenim makeover to us. . .
Maybe Obama’s jeans could use a little “change”. . .
Image from http://www.swamppolitics.com
Nice belt, Mr. Bush! We’re impressed by your accessorizing powers, but we’re not so sure about the rest of the outfit.
Image from http://www.fotki.com
Clinton wears his jeans on horseback. . .well, that depends on your definition of jeans.
Image from http://www.hailtothechiefs.com
Reagan goes all out with double denim. Mistakes were made.
Image from http://www.wiwfarm.com
There he goes again! Manual labor and jeans—rock on, Carter.
Image from: http://www.habitat.org
posted by: danielle on July 17, 2009 at 10:40 am
filed under:Misc Musings
TAGS:
history of jeans,
mens jeans,
american denim,
presidential jeans
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Thursday, July 16, 2009
President Obama took a quick break from solving the world’s economic, energy, Middle East and health care crises to throw out the first pitch at the All Star game this week. A man who knows how to dress for the occasion, Mr. Obama correctly selected the quintessential American wardrobe item for this event. He paired his blue jeans with his beloved Sox jacket (clearly he’s not trying to make any friends in St. Louis, anymore).
image from Kyle Terada/US Presswire
Mr. Obama rarely fails to impress; however, we think his denim look could use a slight fashion upgrade. While appropriate attire for a baseball mound, white running shoes are a big no no paired with blue jeans. We think the Pres could do better with some trendier kicks… perhaps a retro look with another American favorite, Converse. Just like at indi, you can even design your own Converse shoes. And while we’d like to see the President in a less baggy jean and maybe a darker wash, our denim philosophy is you have to make it your own. Unfortunately, the pres did commit one unforgivable faux paux. Someone should have advised him against those highwaters before he left the (white) house. We recommend custom jeans, Mr. President.
posted by: Marybeth on July 16, 2009 at 3:52 pm
filed under:Misc Musings
TAGS:
design your own jeans,
custom jeans,
american denim,
blue jeans,
presidential jeans
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Tuesday, June 30, 2009
Two and half years ago, Anne Whitacre left her home in Seattle and moved to Los Angeles to start a new job at a high end design firm. She soon found out that her work wardrobe (which consisted mostly of wool skirts, sweaters, and dress suits) wasn’t going to cut it in the LA designer jean world.
“The entire office dressed in jeans and black t-shirts or sweaters,” Anne said. For a lot of us (and all of us here at indi), a “jeans and tee” work environment is like a dream. But for Anne, it was a different story.
“I’m 5’9” and usually wear a size 12, but have a round backside, a flat stomach, and athletic thighs,” Anne explained. “In a designer jean, I typically wear a size 31, which fits my waist, but strangles my thighs and backside. And I’m small enough in the waist that I don’t fit into “women’s” sizes either. This leaves me stuck in between the two size groupings, without a single pair of jeans that fit.”
Struggling to find a pair of designer jeans made for her body, Anne surfed the net and came across indiDenim. “I was able to choose the style of jean I want and then finely tweak the fit and sizing - this was very appealing to me,” Anne said. “And the jeans at indi are comparable in price to what I was paying for designer jeans that weren’t custom made for my body.”
Anne ordered a pair of straight leg custom jeans that fit comfortably around both her waist and her thighs. “My custom indiDenim straight leg jeans are the perfect length, have a medium low rise in front and a high enough rise in back - and most importantly, they do not cut off the circulation in my thighs!”
“I had this theory that if I could have found the perfect jeans in college, I would still be wearing them. That didn’t happen! Now, at age 55, I’ve finally found my perfect pair of jeans.”
posted by: rupa on June 30, 2009 at 10:32 am
filed under:Misc Musings
TAGS:
womens jeans,
custom jeans,
designer jeans,
customer stories,
perfect jeans
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Friday, June 12, 2009
Humans have worn holey clothes for as long as they’ve worn clothes. Although the first holes were accidental, people have been using holes decoratively for millennia. Today we often associate holey clothing with punk and grunge culture, but we forget that holes can also be opulent and elegant. Don’t believe me? Check out this painting of Henry VIII. His garment has dozens of tiny slits cut into it and he has meticulously puffed his white undershirt through the holes.
Now there’s a man who knew how to wear holes! Here at indi we plan to introduce heavy distressing options for our customers and I think we can all learn a bit from Henry VIII’s fashion sense. (I would not, however, recommend following his marital advice.)
So, this brings up the question—when wearing holey jeans, what style would you like to channel? British royalty or British punk bands? Counter culture or haute couture? Grandeur or grunge? These days, the choice is up to you!
posted by: danielle on June 12, 2009 at 1:09 pm
filed under:Misc Musings
TAGS:
distressed denim,
holey jeans
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Tuesday, April 21, 2009
Since the eighties, jeans off the rack have left some people wondering, “How much distress is too much distress?” Many jeans for sale in the market today, go through numerous abusive treatments from jean manufacturers to get that highly coveted just-dragged-under-a-bus-for-a-mile look. Washing, ripping, tearing, tacking, and sanding… The process seems to stop just shy of riddling entire store racks with bullets - which begs the questions, “Are they charging $200 for the denim, or is it just priced $50 per hole?”
Even if you like to buy jeans that are already torn to shreds, you never want to buy jeans with fraying in the wrong places. So, if your next jean purchase is going to involve ripping, tacking, sanding and the like, be prepared to treat this pair with even more TLC.
Here at indi, our denim distressing techniques leave the jeans still looking pretty clean. When you do choose to buy distressed jeans, keep in mind that there are ways of avoiding rips and tears in all the wrong places and salvaging your favorite pair when time has taken its toll.
Here are a few tips keep your favorite pair distressed denim jeans looking distressed, but not critical condition:
Tip #1: Ever heard the old adage, a stitch in time saves nine? Maybe Thomas Jefferson never had to buy jeans, but if he did, the same saying would’ve applied. If your jeans are wearing down in the wrong places, take steps to repair them before it gets worse.
Tip #2: If you literally need to patch things up, buy fabric fuse from your local craft or fabric supply store. This product allows you to fuse the fabric without sewing a stitch! To apply a patch as reinforcement on the underside of the fabric, make sure that it covers the entire area affected by the wear and tear.
Tip #3: Don’t know how to sew? Wouldn’t be caught dead in a craft store? To avoid the patch process altogether, try www.denimtherapy.com.
When your jeans are literally unraveling around you and you feel like your denim is in serious distress, just remember that saving your jeans is simple! If your favorite jeans, even if they’re tattered to all hell to begin with, need a little TLC, just follow our tips to keep your jeans looking tip top.
posted by: Amy D on April 21, 2009 at 3:51 pm
filed under:Misc Musings
TAGS:
distressed denim,
patched jeans
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Friday, February 20, 2009
Stretch jeans appeal to different people for different reasons. Nowadays, it’s hard to come across a jean that doesn’t have stretch. Your mom may like a stretch waist band because her waist size varies depending on which “lifestyle” she’s choosing that week and she’d rather die than use one of these, while your little sister seeks out stretch jeans to hug her hips and form fit for that guy in her physics class.
But what is it about certain stretch jeans that cause the household washer and dryer to be visited again and again (less for cleaning purposes as for their ability to shrink denim back down to its original form)? Ah yes, not long after the introduction of stretch jeans in the eighties, women everywhere discovered the denim cultural phenomenon now not-so-lovingly referred to as butt sag. Luckily for everyone who has lived through a scenario like this, butt sag is nothing that a mid-day trip to the local coin-op can’t remedy.
Today, in part thanks to denim innovators, ahem ahem, not unlike ourselves, women worry less about sagging and resort less to doing morning yoga sessions in jeans in order to get them to fit their figure. In fact, our built-in stretch fit factor calculates how much flexibility is going to be needed to get our denim pattern to fit your body just right. Our special 2% two-way stretch denim keeps its shape and integrity, while maintaining a great feel.
No doubt, there are many more elastic innovations to come in stretch jeans, and indi will be here to make each new stretch fabric fit your figure for good.
posted by: Amy D on February 20, 2009 at 7:24 pm
filed under:Misc Musings
TAGS:
stretch jeans
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Tuesday, December 23, 2008
I’m a pretty green girl. No, not behind the ears. Okay, maybe a little behind the ears, but what I actually meant by that is, you know, energy conscious. As a result, I’m often found on two wheels, or tracks, or at the very back of a big honking zero emissions bus. In any case, these modes of transportation in urban environments like the Bay Area really give you a feel for the city in ways that the car just doesn’t accommodate and in my line of work that often means slamming on the breaks when I see a style that I like. However, you learn pretty early on that AC transit and the compulsion to stare at people’s behinds do not generally mix that well.
That said, I must share about the day that this theory was completely disproved!
Bay Area Rapid Transit or BART for short, is our metro, our tube, our L and, in many ways, the reason why it’s impossible to hail a cab in any of the following zip codes: 94117, 94501, 94601… You get the picture. Anyway, today I got caught staring at the pockets of this guy in really great jeans thinking “indi should be releasing our new denim pockets designs soon and wow, there’s a cute pocket design for men right there, and I should really do a blog post about pockets…” There I am, innocently staring off into the space that happens to be occupied by this individual’s very cute butt and WHAMMO! Sudden eye contact leads to a swift head turn and the excruciatingly long pure, stupid, awkward silence that ensues as I try to find the least perverted thing on which to cast my gaze anew. But get this. Instead of apologizing and going into a long-winded explanation of why I so freely - and indiscriminately I might add! - take the liberty of staring at this particular vicinity of people’s posteriors and, of course, adding the best copout excuse of all time: the “believe-me-this-is-what-I-do-for-a-living” line… I stop and realize that this one is actually checking ME OUT BACK NOW! My thought process comes to a screeching halt and, well, I have a date this Friday night and it’s all thanks to indi.
posted by: Amy D on December 23, 2008 at 4:44 pm
filed under:Misc Musings
TAGS:
mens jeans,
back pockets
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