Who are we exactly?

indiDenim was launched in January 2008 in order to completely revolutionize the way apparel is sold. It is an improved way to shop for jeans that fits your personal style and unique body measurements. indiDenim offers one-of-a-kind style designed by you and made for you. Typically, jeans are made in “standard” sizes and according to fit models-but every one of us has a unique body. Even when denim brands have different cuts for different body shapes (which very few do), they are still unable to cater to the wide variation of body shapes that exist in the real world. indiDenim jeans are made specifically for your body—and your body only.

In keeping with mass customization , drafting individual patterns manually was out of the question. Here at indiDenim, we had to figure out a way to create completely unique patterns in an automated way. To add greater complexity, we also wanted to understand how people’s bodies were proportionately similar in order to create jeans that fit every proportion of a person’s body. So we studied bodies. Lots and lots of bodies (sounds like a tough job, right?). And with more data in hand than anyone could ever need or want, we set forth to create our cutting-edge fit technology and to change the way consumers shopped for apparel, one customer at a time. 

Our fit technology is where it’s at. Consumers answer straightforward questions about their body, and our proprietary algorithms generate sizing specs that are used to create completely customized jean patterns.
edit

indiTailored

edit