Pioneering Made-to-Order Apparel Brands Continue to Revolutionize the Online Shopping Experience

San Francisco, CA (October 8, 2009) - indiDenim (www.indiDenim.com) and indiTailored (www.indiTailored.com), premium custom clothing brands launched last year by leading online fashion company, indiCustom (www.indicustom.com), today announced the unveiling of new visualization features and sophisticated social sharing technologies for both websites.  With the addition of proprietary cutting-edge design and sharing tools, indiDenim and indiTailored are offering consumers an unmatched customized apparel solution and design community.  To celebrate the launch of their latest features, any shopper who posts a design to the indiDenim Design Vault during the month of October will be entered into a custom jean giveaway.

“Today’s online experience is becoming increasingly customized and community-oriented,” says Marybeth Luber, CEO of indiCustom.  “Designing your own apparel, watching it come to life in front of you, sharing it with others on the web, and ultimately having it made just to your measurements is really compelling to consumers.  It’s an engaging and personalized process and consumers get exactly what they want—clothing made to their precise specifications.”

Producing custom fit patterns for every shopper based on simple information about their body shape, indiDenim and indiTailored allow visitors to design their very own custom premium denim and dress shirts from anywhere, anytime.  Highlights of the new features include: the Shirt and Jean Builders that enable customers to visualize their product being built in real-time as they design it; the Design Vault where shoppers can post designs and create their own designer identity, as well as browse, search, rate, comment on and buy products designed by other customers; Social Network Integration that allows the sharing of designs via Facebook, Twitter or any other social networking site; and the Digital Closet, which stores a customer’s order history, including the customer’s perfect fit pattern, for easy re-ordering.

indiDenim just added ten “creative destruction” distressing packages, as well as new luxurious Japanese, Spanish, and American denim fabrics.  indiTailored is introducing contrast collar and cuff options and a new slim fit body style for the fashion-conscious, discerning man.  Other new design details include a seasonally-changing witty quote label and the shirt’s “born on” date sewn into the bottom of the placket. 

As always, all orders come with a Perfect Fit Promise and Worry-Free Shopping Guarantee, which promises fit adjustments until 100% satisfaction or your money back.  Shipping is complimentary on all orders worldwide.

For style tips and more, visit the blogs on each brand’s website and stay updated on all denim news by following indiDenim on Facebook at http://www.facebook.com/indiDenim.