In today’s society, we’re hungry for personalization like never before. My DVR recommends television shows for me, and my iTunes chooses songs it thinks I might like. Bars such as Saints and Sinners even have iPod nights, where you can bring in your own tunes and play DJ for the night. And now clothing is hot on the heels of this trend, as we uncovered a new find that’s out to put the creativity (and fun) back in the clothing process by letting you play the pivotal part - designer. At indiDenim you can custom-create your own premium jeans from start to finish, giving you a fit and style that simply cannot be duplicated or rivaled.

“indiDenim was born in January 2008 from the belief that cutting-edge technology could completely revolutionize the way apparel is sold,” says MaryBeth Luber, the CEO for indiDenim and its spin-off site for creating custom dress shirts, indiTailored.