by Brittany Curran

This past week, I made the trek over to Emeryville to meet up with Bonnie, an intern at the customized denim retailer, indiDenim. I was given a tour of their office and learned a bit more about the brand. Basically, indiDenim allows the customer to choose every aspect that goes into making their custom jeans, including fabric, color, back pocket design, and specific measurements. They represent a part of the growing trend towards making clothing customized for individual customers. Here are some of the photos I took while touring their headquarters.