SNEAK PEEK: Our New Washes Are Almost Live!

We mentioned them a while back…but now they are becoming a reality! The NEW WASHES are here in the office! All of us here at indi are now busy taking photos and getting ready to revamp our jean builder to reflect all the cool new options. After many months of development, we’re proud to give you a sneak peak of our final washes below:

In addition to new washes, we’ve simplified the denim design process for you. The first step, choosing the fabric, will now include several different washes and distressing options combined with your fabric choice. You’ll also be able to see an entire jean in your fabric and wash selection, giving you a better idea of how your finished jeans will look throughout the design process. And, based partially on popular demand, we’ve now added the choice between gold or charcoal as your thread color to give you more customization options.

And listen up men: we’re really excited to add raw denim to the fabric options list for men. Raw denim means the fabric was not washed after production. This leaves the fabric very rigid and dark. Since there is no pre-wear on raw jeans, over time the denim will wear and become personal to you and your lifestyle. Many of our male customers have been requesting a raw option, and we think you’ll love our new raw denim.

So take a peek at the new washes and make sure to check back soon to design your own pair of indiCustom jeans in our brand new washes!

posted by: evan on December 15, 2010 at 6:36 pm
filed under: Happenings at indiDenim | Add a comment
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