VIDEO: How To Design A Jean For An Hourglass Shape

For all you ladies with an hourglass shape, we created a video to help you better understand which styles look best on your bodies.  This video will take you through the process of designing the best looking jeans that will accentuate your hourglass shape.  Enjoy!

Transcript:

HOW TO: Design a jean for an HOURGLASS Shape.

Hi everyone! My name is Alena and, today, I’m going to show you how to design a jean for an hourglass shape.  An hourglass shape has symmetrical shoulders and hips, a full bust, defined waist, and shapely legs.  To start, go to indiCustom.com and select Design Your Own from the drop down menu under the women’s tab.

Now we’ll choose the fit of your jeans.  For an hourglass shape we recommend either our SoMa, our most popular fit, or our Presidio trouser jean.  Trouser jeans have a classic look that flatter hourglass figures by offering plenty of room in the thigh and elongating your figure.  Our SoMa fit is great for hourglass figures as well because it has a flattering fit through the hips and thighs and has a contoured waistband for comfort.  I’ll go ahead and choose the SoMa. 

Next, we’ll choose the fabric.  We recommend a stretch fabric to accentuate your legs it’ll be more comfortable and flattering on an hourglass shape especially around the hip area.  I’m going to choose our Pacifica light weight stretch denim which has 2% stretch. Our next choice is the denim wash.  By hovering over each swatch, you can see a more detailed view of the fabric you have chosen and the wash it comes in.  Also our visualization tool to the right will display the jeans in their selected fabric.  Click “zoom in” for a closer look. Darker washes are the most slimming and they will also serve to balance your hips with your smaller waist.  If you don’t want to go quite as extreme as our rinse wash, the dark choice is still deep enough blue to be flattering on hourglass shapes. 
Next choose the rise for your jeans.  We recommend a low to average rise as this will sit on your hips and help avoid gaping. As an hourglass figure I’m sure you’ve experienced gaping before.  It’s that undesirable gap between your lower back and the back waist of your jeans.  You can also wear a high rise as you have a smaller waist but make sure to accurately measure your natural waist to ensure no gaping.  Stay away from that super low rise, ladies, to prevent that muffin top. 

Now, chose either zipper or button fly closure.  This is a matter of taste not shape.  Time to choose your leg opening style. For an hourglass shape a bootcut is always safe.  However, if you want to try something more adventurous we would recommend the wide leg, which gives plenty of room in the thigh and will emphasize your small waist.  Stay away from extreme skinnies as these can make you appear top heavy.  Choose whichever hem style and coin pocket fit your personal style. 

When choosing the back pocket style, avoid the flap.  As an hourglass, you already have the curves you don’t need to fake them.  But choose any embroidery or embellishment you’d like. 

Finally choose your finishing treatment.  The best ones for hourglasses are the light sanding or none at all on dark denim.  For lighter wash denims more distressing can be used since the contrast will not be as evident. In any case you want to stay away from extreme whiskering, as this will cause your hips to appear wider than they actually are.  From here hit continue and enter your personal measurements to customize your perfect jean. For more style tips, go to indiCustom.com or email us at .(JavaScript must be enabled to view this email address).

posted by: Jackie on January 24, 2011 at 4:19 pm
filed under: Denim 101 | comments (2)
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On 02-07-2011, .(JavaScript must be enabled to view this email address) said

Someone needs to correct your calendar, unless you are really closing down for the next year. Closed days are listed as Jan. 17, 2011 - Jan. 1, 2012

Do you think you will be expanding your waist/yoke styles any time soon?  V-yoke jeans are very flattering to women with fuller waists and thighs as they make waists look smaller while making hips look curvy instead of wide.  As a mom of 4, I used to wear V-yoked jeans almost exclusively until they fell out of style and ceased to be available.  I began haunting 2nd-hand stores to score other women’s outgrown V-yoke jeans.  They were flattering and SO comfortable to wear.  I dare you to find or make a pair then try them on. If you have a pear shaped figure, you will love them.

Sincerely,
Susan

On 02-09-2011, .(JavaScript must be enabled to view this email address) said

Hi Susan,

Our fitting appointments are closed until we receive brand new fit samples in our new fabrics. We’ll add dates to the calendar as soon as our fit samples come in. In the meantime, you are more than welcome to contact us at service@indicustom.com to schedule an in person style consulting appointment at our Emeryville office.

Thanks for the suggestion about V-yoke jeans. If we receive more requests like yours we’ll definitely consider adding them to our line.

Best,
Danielle
indiCustom