Start designing your jeans. First, choose the style you'd like to build.
The Jean Builder will launch from here to guide you step-by-step through a variety of style choices including fabric, rise, leg style, back pocket and more! Next, you'll fill out a fit profile to ensure we generate the best possible, unique pattern for your body. Not sure you want to do it yourself? Click here to shop the collection of styles selected by our design team.
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Potrero Classic
The classic fit you know
and love. Potrero fits straight through the hip and thigh for those looking for a traditional cut.
Prices starting at $175 -
Cole Relaxed
Cole has a looser fit through the hip and thigh for those looking for more room and more comfort.
Prices starting at $175 -
Telegraph Slim
Telegraph is our modern slim fit. This jean fits straight through the hip with a slimmer thigh and leg.
Prices starting at $175



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--Helen Mirren, Academy Award winning actor. (InStyle Magazine, August 18, 2011.)
--Brian Scalabrine, Power Forward, Chicago Bulls of the NBA.