Raw Denim

Hey guys, we’ve talked a lot on the blog about how to style INDi women’s jeans but we haven’t given you much help. Today we’re going to change that—we’ve talked about what raw denim is and how to care for it before—but we’ve never really discussed how to actually wear it. At INDi we make it easy, in addition to our regular blue raw denim we also now carry raw denim in a black wash. Both of these fabrics will wear to your lifestyle and become even more unique to you. We decided to make this simple by taking some real street style inspiration. Whether you choose to pair your raw denim with a blazer and nice shoes for a more formal look or layer with a utility jacket and a beanie, raw denim is an easy statement maker for any outfit.

Look 1, Look 2, Look 3

So these were our thoughts on raw denim, how would you choose to style them?

posted by: Bonnie Coombs on January 17, 2012 at 4:50 pm
filed under: Trend AlertDenim 101 | comments (1)
TAGS: raw denim, slim denim, men's jeans

Back to blog home

Raw denim.

Buy it, wear it, and talk about it and you’ll gain the respect of most denim aficionados.

Why? Well, first off it takes a commitment. Raw (or unwashed, generally Japanese) denim is not known for being comfortable or soft. It is by definition, hard, thick, and stiff. Those who go raw don’t do so on a whim; they take their denim very very seriously.

This is because raw, unwashed denim has transcended traditional denim classification. It has become a culture. Or, probably more accurately, a cult. And those raw evangelists are a force to be reckoned with.

They buy their raw denim with the express purpose of wearing them in. The idea of the factory or anyone else washing, sanding, ripping, scratching or otherwise tainting the jeans will make any raw devotee shudder and/or cry in agony. The beauty of raw jeans is to watch as your daily life artfully wears and tears the jean.

And artfully wear and tear they do. Proud raw denim owners will boast only washing their denim 5 times in 2 years. Despite being a statistic that makes most clean people cringe, in the raw community, that’ll get you mad props.

And while that’s cool and all, we’re not sure what it will do for the rest of your social life…

...that being said, we think raw is pretty rad, and we’re considering offering it in the fall—so stay tuned for updates. Who knows, raw custom jeans may be in your future.

posted by: Julien on August 5, 2009 at 4:42 pm
filed under: Denim 101 | Add a comment
TAGS: custom jeans, japanese denim, raw denim

Back to blog home