What’s in a name? Help us name our new denims and win a free pair of jeans!

Some of you may have noticed that we’ve held it down for the Bay by naming our jean styles after different SF neighborhoods. But now that we’ve paid proper homage to our roots, we’ve come up with something a little different to help us select our fabric names.

This week we are calling out to our customers to think of names for our new denim washes. We’re about to release four new (and beautiful, if we may say so ourselves) washes, and we need your help to name them.

This new denim is a lighter weight stretch denim made in the USA by our favorite American mill, Cone Denim. What is really special about this denim is the way the denim feels and drapes. It is ueber soft and falls just right when you are walking, sitting, standing—whatever. It is a great, versatile denim that can be dressed up or beat up and still look great. And, I’m not going to lie, most of us in the office were wearing this denim today.

So here is where you come in. We are looking for some fun, creative names for these four washes. Since they all come from the same base fabric, they should have names that tie together somehow. So put your thinking caps on and feel free to impress us with your wit and charm. Post your suggestion as a comment on this post. Explanations for your names are not obligatory, but may be awarded extra points by our judges.

And remember, if you have the winning suggestion, we’ll send you a pair of custom jeans in the your favorite new wash.

Ready, set, go crazy!

posted by: abigail on July 22, 2009 at 4:50 pm
filed under: Happenings at INDi | comments (23)
TAGS: stretch jeans, american denim

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On 07-23-2009, .(JavaScript must be enabled to view this email address) said

My suggestions for the new collection are as follows:
Midnight
Dusk
Dawn
Morning
The theme is that the jeans in the new collection are perfect for any time of the day.

On 07-23-2009, .(JavaScript must be enabled to view this email address) said

Hmm . . . To properly keep with the “any time” theme, I suppose that “Morning” should actually be “Mid-day.”

On 07-23-2009, .(JavaScript must be enabled to view this email address) said

My suggestions for the new collection represent NYC. By spreading out across America you have created a fashionable following that will no doubt be happy to order any named fabric.
1. Queens
2. Bronx
3. Brooklyn
4. Manhattan

On 07-23-2009, .(JavaScript must be enabled to view this email address) said

As a NC customer (yay!!!), and since Cone Mills is a NC company,I suggest naming the fabrics after NC cities-
Raleigh, Charlotte, Durham, Asheville

or NC Counties
Guilford, Haywood, Dare, Cumberland

On 07-23-2009, .(JavaScript must be enabled to view this email address) said

Pay tribute to the 80’s and the rise of stretch denim—

Too Shy (for Kajagoogoo’s one hit)
Borderline (Madonna)
Modern Love (David Bowie)
Obsession (Animotion)

On 07-23-2009, .(JavaScript must be enabled to view this email address) said

when it thought of the names i wanted to show how the denim progressively gets darker by listing things that progress or decrees in intensity .
-bright,vivid,dusk,dark-
-soft,supple,strong,intense-
-Comfort,Confident,Courage,commanding- 

(i like the twilight series so i added this one.)
-breaking dawn,twilight,new moon,eclipse-

(the last one i just added because i thought it was fun.)
-delight,joy,ecstasy,euphoria-

On 07-24-2009, .(JavaScript must be enabled to view this email address) said

Ok I thought of a few. My favorite is the first one.

History of denim (thank you wiki):—the order can be changed
1) N

On 07-24-2009, .(JavaScript must be enabled to view this email address) said

The fabric sounds like it will add even more style to the jeans, so I immediately thought of the most fashionable TV series I know…

From light to dark, the names are:
1) Miranda (the career mom)
2) Charlotte (the sweetheart)
3) Carrie (classic It Girl)
4) Samantha (the true vamp)

I think I’d have to get one in “Carrie” and one in “Samantha!”

On 07-24-2009, .(JavaScript must be enabled to view this email address) said

I was just thinking about different female personalities in 20th-century fiction…

1) Scout (the tomboy)
2) Dorothy (the dreamer)
3) Lolita (the flirt)
4) Scarlett (the vamp)

On 07-24-2009, .(JavaScript must be enabled to view this email address) said

I was pondering on words/expressions/feelings that induce comfort ... and that made me think of gestures that convey BOTH comfort and approval ... so ...
1) Smile
2) Wave
3) Glance
4) Caress

Not only do they make someone feel good, but there’s the idea that the jeans will gather such approving gestures!!

On 07-24-2009, .(JavaScript must be enabled to view this email address) said

new york city
los angeles
philadelphia
chicago

=)

On 07-24-2009, .(JavaScript must be enabled to view this email address) said

I feel that these new denims should pay some respect to some of the great athletes to ever play the game of football not only in SF but in the the entire country. We’re talking 49er greats and super bowl MVPs…
1. Montana
2. Young
3. Rice
4. Lott

The athletes that put SF on the sports map

On 07-25-2009, .(JavaScript must be enabled to view this email address) said

I am reminded of the ocean blues when I look at these jeans so as such I would name them after the worlds oceans, something that probably almost everyone in the world has some connection to.

My suggested names would be:

Atlantic blue, Pacific blue, Indian blue and Arctic blue

On 07-26-2009, .(JavaScript must be enabled to view this email address) said

Radiant
Stunning
Flawless
Knockout

On 07-29-2009, .(JavaScript must be enabled to view this email address) said

I believe we should start from where it all began, from working mothers in the Parisian garment industry and now one of the most famous streets in Paris, to The Gotham Center in NYC which focus on the manufacturers who worked and still work in the industry, from manufacturing uniforms to marketing the first pair of women

On 07-30-2009, .(JavaScript must be enabled to view this email address) said

Thanks everyone for participating! You guys came up with some really great ideas. After some long deliberation, decided to go with Emily’s suggestion:

The History of Denim
1) N

On 07-30-2009, .(JavaScript must be enabled to view this email address) said

congratsto the winner

im ultra late but i thought it would be a neat idea to go w/bus or train lines fr the bay area.. maybe next time

1. 22 filmore
2. 29 sunset
3. 54 felton
4. 99 owl

or

1. L taravel
2. N judah
3. K ingleside
4. M oceanview

On 08-01-2009, .(JavaScript must be enabled to view this email address) said

I think the washes should be named after butterflies. There is a group of butterflies called “blues” whose names might work. I tend to favor the alliteration of Mazarine, Mission, Miami and Sand Mountain, and I especially like the idea of using jeans to get the word out about the Mission blue, which is an endangered San Francisco Butterfly. http://www.mountainwatch.org/mountain/fauna/missionbluebutterfly.htm But other names could also be great: Silvery blue, Xerces blue, Fender’s blue, Acmon blue. Just like the jeans, the butterflies are soft and fall just right. No matter whether they are fresh and new or beat up, both butterflies and jeans simply look great.

On 08-03-2009, .(JavaScript must be enabled to view this email address) said

The Gotham Center in NYC which focus on the manufacturers who worked and still work in the industry,from manufacturing uniforms to marketing the first pair of women

On 08-09-2009, .(JavaScript must be enabled to view this email address) said

I think the jeans should be names after blue bodies of water~

Brook, River, Lake, Ocean